Art has always played an important role in human cultural history. From the first cave paintings in the early Stone Age, through its development in classical Art Periods And Movements such as Baroque, to contemporary art – the work of creative artists has always impressed people.
Before the digital age, it was extremely difficult, especially for young artists, to gain recognition and present their work to a wider audience. But the internet changed everything. Nowadays, artists are no longer solely dependent on the goodwill of galleries or exhibitions, but can take their destiny into their own hands.
Modern technology makes it possible to create a website to present your portfolio online without programming skills or other in-depth technical knowledge. A unique opportunity that no artist should miss!
Who would find having their own website interesting?
Having your own website offers the opportunity to present your work to an international audience of art enthusiasts. Due to its enormous potential reach, a portfolio website generally beneficial for any artist, regardless of their specific field.
digital art can be presented most quickly and easily online, but classic art objects like paintings, architectural designs, or installations can also be showcased digitally online. Whether you're a photographer , graphic designer , architect, painter, or sculptor – your own website is the perfect place for all creative ideas!
What options are there for creating your own portfolio website?
As is so often the case in life, you are spoiled for choice. Thanks to state-of-the-art software applications, a wide range of options are available today to get your website online quickly and easily.
Besides specialized web hosting platforms with integrated website builders, such as Wix.com, Weebly or Jimdo, many other web hosts now also offer their classic web hosting packages with website builders .
The easy way to create your own portfolio website for artists. Photo by Anete Lūsiņa @anete_lusina, Unsplash
What at first glance appears to be a major difference between the providers turns out, upon closer inspection, to be merely a differentiation in the details. Fundamentally, creating your own website works the same way with all providers: Instead of having to painstakingly work with programming code and scripting languages, your online presence can be easily assembled with just a few clicks in an editor.
The providers offer numerous design templates that simply need to be adapted to individual wishes and needs. The operation of the various website builders is relatively intuitive, and anyone comfortable using a mouse and keyboard on a Windows PC or Apple Mac can set up their own website in no time.
Why is having your own artist website so important these days?
The advantages of having your own website are obvious: it offers artists the opportunity to make their creative ideas and works accessible to a wider audience. Your own website is always accessible and can be customized. Above all, it makes you independent of other online platforms like Facebook, Instagram , and other networks. Here, you are in control and can decide which content is available, how, where, and to whom.
Having your own website can increase your visibility, showcase your portfolio, and publish a wealth of other useful content. For example, a homepage the perfect place to share additional information about your work or references in the form of posts, articles, and reviews. Finally, a website can also be used to sell your artwork.
Which elements are relevant for your own website?
When compiling content for your own website, you can let your creativity run wild. There are no fixed guidelines or rules, and especially in the artistic field, unconventional approaches are not uncommon. However, a certain structure can help visitors: the homepage, in particular, plays an important role.
It's the first point of contact and should welcome visitors accordingly. First impressions count, and a clear structure can be helpful for further navigation on the website. In addition to your portfolio, a section with personal information about the artist is also a good idea, such as background information on your work, inspiration , and vision ( more tips on blogging and monetizing your blog can be found here ).
Those who maintain a network with other artists can also link to them on their own website to mutually support each other. Legal obligations should also not be forgotten.
In Germany, commercially used online presences absolutely require a legal notice (Impressum) and a Privacy policy. The relevant information can be found quickly on the internet and is easy to implement – no reason to postpone "own website"
Owner and Managing Director of Kunstplaza . Publicist, editor, and passionate blogger in the fields of art, design, and creativity since 2011. Graduated with a degree in web design from university (2008). Further developed creative techniques through courses in freehand drawing, expressive painting, and theatre/acting. Profound knowledge of the art market gained through years of journalistic research and numerous collaborations with key players and institutions in the arts and culture sector.
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