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Art Marketing

Marketing, self-promotion and successful selling for art and artists

This shift is forcing brands to redefine their role. They must evolve from mere broadcasters to hosts, curators, and enablers. Live marketing events

A yearning for authentic experiences: How contemporary art is reviving live marketing

2 weeks ago
In a world characterized by digital overload and fleeting advertising messages, brands are looking for new ways to create a deeper connection…
Digital visibility and strategic positioning in the contemporary art market in 2026: methods, mechanisms and the technological paradigm shift

Digital visibility and strategic positioning in the contemporary art market 2026

3 weeks ago
The global art market in 2025 was characterized by a period of profound recalibration that went far beyond purely economic considerations…
A new ontology of the image: From window to wall

Miniature canvas: How individual stickers redefine art

2 months ago
In a world where art has long since broken through the elitist walls of galleries and museums, artists and art lovers are searching…
Through creative designs, innovative printing techniques and individual material selection, products are created that stand out without being intrusive.

From advertising space to work of art: How modern marketing combines form and function

3 months ago
Advertising is no longer just a means to an end. In a time when consumers are bombarded daily with thousands of visual impressions…
.art, .design, or .gallery: Which domain extension fits the art world?

.art, .design, or .gallery: Which domain extension fits the art world?

4 months ago
Choosing the right domain extension plays a crucial role, especially in the creative scene. It's much more than just a…
Shopware 6 offers numerous specific advantages for the high-performance operation of an online gallery. Several modules work together seamlessly, similar to the illustration shown here.

Shopware 6 as a digital platform for an online art gallery

4 months ago
In recent years, online art sales have become a key distribution channel. If you want to be an online gallery owner…
Community building and interaction on social media are key to a loyal and thriving fanbase.

Digital visibility for art and culture through social media marketing

5 months ago
Social media marketing has established itself as an indispensable tool for artists, cultural professionals, and institutions. Digital transformation is changing traditional communication models and opening up new possibilities…
The best website builders for artists in 2024 - Masterfully presenting art online

Stellar online presence for creative minds: The best website builder for artists and photographers 2025

6 months ago
As an artist, it's essential to create an aesthetically pleasing website. The best website builders take care of this for you…
Selling art online: Proven strategies for your own online shop

Selling art online: Proven strategies for your own online shop

7 months ago
The global online art market is growing rapidly, reaching an impressive volume of $67.8 billion. In fact, artists…
From struggling artist to entrepreneur: Even for artists, the success of a business idea depends significantly on the right attitude.

From stumbling artist to entrepreneur: art business ideas that work

7 months ago
In 2023, the global art market was worth approximately US$68 billion. This figure suggests that business models in the field of…
Art & Visibility: How social media is used strategically for marketing

Art & Visibility: How social media is used strategically for marketing

9 months ago
The quality of your art determines its depth. But its reach determines whether it is seen. That's precisely why…
In a digitized world, it is essential that artists make their works and ideas accessible online in order to reach a wider audience.

Online visibility is becoming increasingly important, also for artists

9 months ago
In an increasingly digital world, it is essential that artists make their works and ideas accessible online in order to…
Effectively marketing art: An advertising agency supports artists and galleries with visual aesthetics and strategy

Effectively marketing art: The role of the advertising agency in aesthetics and strategy

10 months ago
Art thrives on emotion, depth, and expression. But for these qualities to resonate beyond their place of origin, it needs…
Budget-friendly app development: High-quality mobile applications for visualizing art can be realized even with limited resources.

Digital art galleries & virtual exhibitions – How to develop your own Art Space app

10 months ago
Do you need an individual or even custom-made solution for the digital presentation and visualization of your artwork in living spaces? Then come and see us…
Make a lasting impression as an artist – our tips will help you get accepted by art galleries

How to include your artwork in galleries

11 months ago
Looking at the diverse and colorful world of art, it may be hard to believe that behind it…
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Featured Art

  • Abstract sculpture "The Lovers" (2024) by Wiebke Bader, limited edition
    Abstract sculpture "The Lovers" (2024) by Wiebke Bader, limited edition
  • Photorealistic oil painting "Amber Light" (2022) by Daria Dudochnykova, unique piece on MDF
    Photorealistic oil painting "Amber Light" (2022) by Daria Dudochnykova, unique piece on MDF
  • Acrylic painting "Underwater No9" (2023) by Alexandra Djokic
    Acrylic painting "Underwater No9" (2023) by Alexandra Djokic
  • "Temptation" (2023) by Nana Artamonova, oil on canvas
    "Temptation" (2023) by Nana Artamonova, oil on canvas
  • Abstract mixed media painting “Feeling L” by Xiaoyang Galas
    Abstract mixed media painting “Feeling L” by Xiaoyang Galas

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