Style Guide Maison&Objet: What Paris tells us about international home decor in autumn 2025

From September 4th to 8th, 2025, Paris will once again transform into the epicenter of the international design world. Maison & Objet, this year presented under the evocative motto "Welcome Home," promises trade visitors a journey through the surreal dimensions of contemporary interior design. Maison & Objet is the leading trade fair for design trends, luxury, and sustainability, and takes place twice a year as part of Paris Design Week (September 4th–13th, 2025, hashtag #PDW25) .

2,100 brands from 147 countries gather in the exhibition halls – an impressive diversity that unites the best of design, decoration, and lifestyle from the European continent. Maison&Objet has Amélie Pichard to be the artistic director for the renewal edition in September.

Two shows, one vision

Over the last three decades, Maison&Objet established itself as a unique international event that brings together interior design and furniture in a comprehensive setting.

The September show focuses on the new developments that will shape our relationships with design objects and interiors in the coming months. Between efficiency and intimacy , between artisanal tradition and technological innovation – the autumn edition of Maison & Objet 2025 promises an inspiring journey through the world of contemporary design. This journey illuminates the dialogue between past and future in a unique way.

 

The September edition is characterized by an experimental approach . It highlights emerging talents, new design practices, and the complementarities between their disciplines. To meet demanding market requirements and the expectations of professionals, Maison&Objet is divided into six refined sectors for a seamless trade fair experience.

1. The Design District : a space dedicated to young talents, with three programs: Rising Talent Awards Germany , Future On Stage , Maison&Objet Factory and the Accor Design Awards.
2. WELCOME HOME by Amélie Pichard : an immersive installation where design and craftsmanship meet.
3. An exclusive partnership program with specialist conferences
4. Paris Design Week : a celebration of design in motion

Those seeking access to this exclusive design universe must meet certain requirements. Tickets ranging from 35 to 80 euros open the doors, but entry remains reserved for industry professionals such as decorators, architects, and concept store operators. This exclusivity makes Maison & Objet the most important trend showcase for everyone involved in shaping the future of living.

All information can be found at maison-objet.com .

Highlights of the September issue of Maison & Objet 2025

WELCOME HOME – A house that is open to everyone

Amélie Pichard , the artistic director of this September edition, is curating an extraordinary concept under the motto "Welcome Home ." At the heart of her vision is an unusual object: a house-teapot—or perhaps a teapot-house—that is still under construction.

This symbol poetically embodies the ongoing dialogue between traditional craftsmanship and artificial intelligence – that complex relationship that shapes our design future.

Amélie Pichard brings an open-minded and eclectic vision of design, one that allows us to break free from conventions. She offers a fresh approach where objects can become manifestos and creativity can lead to independence.

This harmonizes creative energy and intimacy.

Design District: Incubator of creative energies

In the heart of the decor and design sector Design District unfolds as an observatory of tomorrow's trends. Here, bold experiments converge with visionary concepts, with a particular focus on young designers. In collaboration with the Paris Design Week Factory , various talent programs are presented, including the Rising Talent Awards Germany , Future On Stage , and the Accor Design Awards – alongside 60 exclusive brands from the new generation.

The Design District is an observatory for tomorrow's trends , an incubator for creativity and innovative energy. In collaboration with Paris Design Week, the Factory celebrates the courage and experimentation that put young people in the spotlight.

The newly created design district hosts programs dedicated to a new generation of creatives. These include architects, publishers, designers, innovators, AI specialists for interior and exterior design, and exciting young brands.

Germany in focus: Rising Talent Awards

Seven young talents from Germany, selected by a jury of experts, are given a special platform. These designers offer insights into their visions and show how they want to shape the future of design – a captivating look at the emerging German design scene, which deserves international attention.

Forward-looking initiatives

"Future On Stage" program specifically supports emerging companies in the fields of home design, interiors, and lifestyle. Three winners will be given special recognition during the September trade fair and will receive a unique platform to present their innovative ideas.

Maison & Objet Factory is now taking the torch from Paris Design Week Factory, which for 15 years has enabled young graduates to present their creations to an audience for the first time. With this format, the fair creates a commercial springboard for promising talents .

Knowledge transfer through the talks

An extensive conference program with industry experts offers insightful perspectives on current developments. From hospitality to retail , from exceptional designers to trend analyses – the talks in Hall 6 promise inspiring knowledge transfer and new perspectives for shaping our living spaces.

A brief look back at the spring fair – video tour by Design Mate

The January trade fair focused on surreal living spaces, postmodern gourmet restaurants, and optical illusions. Maximalism reclaimed interior design. Bold color combinations and expressive forms have since replaced years of restraint. Terracotta and chocolate brown dominated the color palette in the spring, while luxury and bold trends established themselves as the dominant force.

Surreal living spaces

Minimalism is out. Interior designers are turning up the heat with maximalism , focusing on meticulous detail and exquisite materials. The motifs are reminiscent of the great Surrealists – René Magritte , Giorgio de Chirico, Salvador Dalí . Fantastical elements and dreamlike depictions of nature transform living spaces into miniature art galleries.

Postmodern gourmet temples

The 80s are making a comeback, especially in the restaurant industry. The new furniture for gourmet restaurants and bars is both vibrant and elegant. Uniformity is a thing of the past – a wild mix is ​​the order of the day.

The Ikoyi Restaurant in London is causing a stir with its copper panels and stainless steel meshes that scatter the light “as if it were another culinary ingredient” .

Illusions and optical illusions

Psychedelic colors and kaleidoscopic patterns bring the Swinging Sixties back to the walls. Mirrored surfaces create additional dimensions in a room – especially effective when placed opposite a window, becoming a "second window . Trompe-l'œil wallpapers transform simple walls into impressive works of art.

Collections and cabinets of curiosities

Living spaces are transforming into personal cabinets of curiosities. Special exhibits and art objects are becoming an integral part of the decor. This tradition dates back to the 16th century, when cabinets of curiosities served to collect rare objects. Today, display cases, glass cabinets, and consoles combine to provide an elegant setting for everything from souvenirs to natural history specimens.

Technology meets imagination

The fusion of high-tech and dream worlds was particularly fascinating.

“The combination of technology and design will remain a dynamic concept and will continue to change our perception of furniture, spaces and household appliances.”

Claudia Herke explained at the beginning of the year ."

Unexpected objects and dreamlike scenarios appealed to a newfound appetite for the unfamiliar. Artificial intelligence became key: it made it possible to explore alternative realities and completely blur the boundaries between dream and reality.

In conversation with the artistic director

Amélie Pichard is an avant-garde and unclassifiable designer who challenges fashion conventions. She advocates for a new way of producing and consuming. So far, she has made a lasting impression, particularly through her collaboration with Pamela Anderson on a vegan material collection. Now she is setting sail to explore new forms of design creation

Breaking down boundaries also means shaking up pre-existing spaces and building bridges of thought. […] That's exactly what I did with Maison&Objet

In an interview , she takes us into her inner world:

Question: The current edition of the trade fair focuses on the theme of renewal. What does this evoke in you personally?

Amélie Pichard: “I am very sensitive to the world around me. My life has been marked by significant upheaval over the past fifteen years. Instead of clinging to past markers, I have chosen to explore new models, follow my instincts, and make my own rules. This dynamic has pushed me to transcend boundaries in my life.”

I did this by founding Bureau Synthétique, my creative studio. I went where I was least expected.”

Q: You embody this courageous new generation of creators. What message would you like to convey to young people?

AP:  “As the saying goes: Be yourself, everyone else is already taken. Today it’s hard to follow that advice, especially since we’re constantly comparing ourselves to others on social media. But we need to learn to trust ourselves and embrace our uniqueness.”

Q: The September issue explores the idea of ​​pushing boundaries. How does this concept align with your creative approach?

AP: “I’ve never liked labeling people. When I collaborated with Pamela Anderson, I was suddenly presented as a ‘vegan designer,’ even though I wasn’t. The collection was made up of that, but not me as a person. I’ve always wanted to give people the freedom to choose for themselves. Breaking down barriers is exactly what it’s about: disrupting pre-defined spaces and building bridges.”

I love combining tradition and innovation, craftsmanship with new technologies, as I did with Maison&Objet by integrating artificial intelligence into the creation process of the trade fair poster.”

Q: Was there a particular object that inspired you when designing the trade fair poster? Can you tell us the story behind it?

AP: “ Last October, while visiting an exhibition, I fell in love with a ceramic piece. I immediately contacted the creator on Instagram to congratulate her and chat. When Maison&Objet commissioned me to design the poster, I wanted to use this piece as a starting point. However, it had already been sold…”

Instead of giving up, we turned to craftsmanship and artificial intelligence to create a new version in the style of an “exquisite corpus.” The goal was to show that tradition and innovation are not incompatible, but rather complement each other

Q: The poster for this issue plays with the concept of a double reading, saying, "Amélie Pichard invites you to come to the show." Can you tell us more about this message and the artistic aspect?

AP: “There are several interpretations of this poster, each containing important information. I've always liked the somewhat old-fashioned way the phrase 'I invite you into the living room' is phrased, which you hear in many families after a meal. I also wanted to play with this double entendre of an invitation.”

Blumen, the ceramicist who originally created the teapot, will reinterpret the AI ​​work. This teapot will then be auctioned at the fair in September. In the meantime, I invite you to come to the show…”

The September trade fair: an overview of the most important home trends for autumn/winter 2025

What can we expect in the coming months? The Paris design fair already presented a fascinating range of living trends in the spring of 2025, breaking with the years of restraint of previous years.

Statement decor and bold interior

Monumental objects are taking center stage. “Loud luxury” is displacing the understated “quiet luxury” trend and manifests itself in animal prints, gilded elements, and bold patterns. The goal is not simply “more is more ,” but rather “informed opulence.” Every statement piece should carry personal meaning.

For the quiet months surrounding Christmas, we are treated to opulent festivities and glittering family celebrations. The Belgian home and living brand J-Line by Jolipa , which can be found at Maison&Objet in Hall 6 (stands A5, A11, A15, and A17), aptly calls this interior design trend "Festive Glamour ." Fittingly, the brand has a new, glamorous collection for the autumn/winter season. Individual pieces from this collection are also available in our design and decor shop .

Disco color pop & neon pastel

Color is becoming a luxury item. Jewel tones, deep shades, and gold accents add drama to rooms.

“Color is the great luxury of our time.”

Just a few bold accents can completely transform a simple room. The combination of intense colors and soft materials creates a unique look.

Cocooning with natural materials

Well-being through naturalness – that's the promise of the cocooning trend for 2025. Soft textiles, warm tones, and rounded shapes create harmony. Wood, wool, linen, and rattan soothe and promote serenity. Dimmable lighting and candles enhance the cozy atmosphere.

Memphis revival in Pink Wonderland

The 1980s are experiencing a renaissance with a retro-futuristic flair. Curved lines, organic shapes, and vibrant colors define the look. Pink Wonderland combines bold colors with geometric patterns and unconventional furniture designs.

The playful aesthetic resembles Neo Pop Art, but more chaotic and playful – a deliberate contrast to the minimalist design.”

Maison et Objet as a melting pot – cultural diversity as a source of inspiration

Living spaces reflect far more than personal preferences – they become an expression of cultural identity. While Asian countries often favor minimalist approaches, opulent materials like marble dominate in the Middle East.

The Korean design scene is developing a distinctive aesthetic that respects both modernity and historical awareness. This cultural diversity enriches the global design landscape with new perspectives and blurs the lines between applied art and fine design.

Which interior design trends are already taking off? We asked the experts

Serena Kung of ILVE USA keeps a keen eye on European design trends, as her Italian heritage closely connects the brand to the scene in Milan and Paris. Through influencer partnerships with creative heavyweights like Emma Courtney , Elle Decor , and Luxe, she has direct access to the latest trends.

In their professional opinion, there are two major changes that have already occurred and will also shape the coming months:

Boldly designed objects in rich colors are making a triumphant comeback. Our Nostalgia collection in emerald green and burgundy has seen 40% higher engagement on social media compared to traditional stainless steel. Design professionals are moving away from the all-white kitchen trend and towards these rich, jewel-toned accents that create personality

Integrated marketing expert Kung sees the second significant design trend in the return of artistic details and decorative hardware:

Our Noblesse frames – the decorative trim that surrounds our fronts – were originally just an optional detail, but now they're requested in 60% of our bespoke orders. Brass and copper finishes, in particular, are enjoying a surge in popularity. This is driven by a desire for kitchens that feel more like living spaces, rather than sterile workspaces. After years of minimalism, people want warmth and character back in their homes

Serena Kung is a Digital Marketing Associate at ILVE USA, where she leads multi-channel campaigns that expand the Italian provider's presence in the highly competitive US luxury appliance market. At ILVE, she manages influencer partnerships, negotiates media buys, optimizes social media platforms, and develops SEO-driven content strategies that align with the brand's Italian heritage and premium positioning.

Her work has directly impacted ILVE's marketing growth, including the expansion of partnerships with prominent figures such as Emma Courtney and Caitlin Teal Baker.

She earned her MS in Integrated Marketing (Digital Media) from New York University, graduating with a GPA of 3.8. At NYU, she led a Spotify advertising campaign that achieved three times more impressions and conversions than her classmates' teams.

Jacob Naig brings more than a decade of experience as a real estate investor, licensed real estate agent, and interior designer based in Des Moines, Iowa. His work is based on the holistic management of properties—from the initial design concept to implementation—and much of this experience has taught him to view trends not merely as superficial aesthetics, but as drivers of value, quality of life, and how people ultimately experience their homes in a personal way.

For the owner of WeBuyHousesinDesMoines , the brand he never wants to miss at a trade show is Ferm Living . The fact that they have Scandinavian design philosophy in their DNA and apply it to livable, practical, everyday spaces is something special. The interior designer's entire professional network understands this very well, especially in a market like Des Moines in the Midwest. There, customers are looking for warmth and comfort, but still want to live a modern lifestyle.

I remember working on the redesign of a downtown loft where the owner wanted something truly minimalist, yet also very comfortable—Ferm's muted color palettes, organic shapes, and tactile materials were the perfect language for that. It's not about following fashion for fashion's sake, but about wearing pieces that age well

Among the truly outstanding elements of the upcoming design season, Jacob Naig is drawn to the experimental areas – especially those that focus on sustainable materials and modular furniture forms.

During our renovations in Des Moines, we have noticed an increasing demand for adaptive furniture that fits into smaller or multifunctional spaces — especially as more and more families integrate home office tasks into their traditional lives.”

One highlight he is most excited about is the investigation of plant-based composite materials currently used for cabinets and wall coverings.

I remember a project where we worked with locally sourced, recycled wood and natural lime plaster—the conversation with the client about sustainability was just as good as the final result. Such highlights often set the tone for what eventually becomes part of people's everyday lives a few seasons later.”

What will be the hottest housing trend for the US real estate developer in autumn and winter 2025?

I imagine textures and a resurgence of cocooning will define the cooler months. Think heavy, even bouclé, fabrics, deep wood tones, and lighting that creates a cozy space rather than simply providing light. In Des Moines, where winters can be long and harsh, I've found that clients crave interiors that feel like cocoons. Think oversized rugs, darker stone surfaces, and fabric-covered walls. All of these are coming back as unconventional, yet absolutely fabulous options

And here's a personal anecdote:

We recently renovated a historic duplex where the owner was determined to transform the basement into a “winter retreat” with wall-to-wall upholstered velvet panels and brass wall sconces. This tactile richness, combined with muted, almost subservient color palettes, is itself a direct manifestation of the season’s larger mood: comfort perceived as refinement multiplied with depth

Paris Design Week: “Regeneration”

The celebrated Design Week in the French capital opens a new chapter by broadening spaces and minds. In a world that is becoming increasingly interconnected, Paris becomes an open-air stage for a new creative generation to express itself.

It delivers a manifesto for breaking down barriers, driven by the vibrant dialogue between monuments, artists, people, and brands. The object takes center stage, at the intersection of craftsmanship, materials, and a living world. The week of events is staged as a celebration of renewal, where creations erupt and recreate our connections to the world.

Alongside Maison&Objet, Paris Design Week will from September 4th to 13th, 2025 , for its fifteenth edition. It confidently assumes a role as a catalyst for trends, new developments, and emerging talent. The event transforms the French capital into a comprehensive creative journey, inviting both professionals and the general public to fully immerse themselves in the world of design.

With over 375 iconic venues, Paris Design Week offers an immersive journey of discovery through the Seine metropolis. This year also marks the 100th anniversary of Les Arts Décoratifs , a fitting moment to celebrate iconic brands such as Leblon Delienne, Tiptoe, Archick, and Oberflex, who will be presenting their latest collections.

The city's most important creative districts: Le Marais, Saint-Germain-des-Prés, Opéra and Bastille. Galleries, concept stores, showrooms, craft workshops and important design houses open their doors for exhibitions, installations and exclusive events.

The Paris Design Week Factory is becoming a must-attend event for over 130 young and emerging designers and creators. It takes place at La Gaîté Lyrique and other iconic venues throughout the capital. Innovative projects will be highlighted,
with a special curation by Jean-Baptiste Anotin and Thibault Huguet .

Maison et Objet as a documentation of a fundamental change in modern living

What the 2025 Paris design fair reveals goes far beyond seasonal trends. Maison & Objet documents a fundamental shift in our understanding of living – a break with the years-long dominance of functional reduction.

Faye Toogood's "Womanifesto" exemplifies this development. Her multidisciplinary practice, showcased at the January edition of the design fair, demonstrated how contemporary design connects personal narratives with socio-critical perspectives. Current trends reflect a societal yearning for authenticity and individuality—for spaces that express personality rather than simply fulfilling functional requirements. Homes are becoming curated collections where every object tells a story.

In September, event director Amélie Pichard, an avant-garde designer, will show us how we can break with design conventions, question established fashion, and dismantle design barriers. She will introduce us to a new way of producing and consuming design objects and luxury goods.

Particularly noteworthy is the simultaneous occurrence of seemingly contradictory trends. While Memphis Revival and Postmodernism reinterpret past decades, artificial intelligence is creating innovative design possibilities. This combination of nostalgia and technological progress characterizes the design language of 2025 and beyond.

Maison & Objet 2025 shows: Living has become emotional and disruptive.