Due to high demand, the immersive art experience VIVA FRIDA KAHLO in Munich has been extended

Due to high visitor demand, the immersive art experience VIVA FRIDA KAHLO in Munich extended until March 8, 2023.

Over 60,000 tickets have already been sold for VIVA FRIDA KAHLO. The UTOPIA Munich is delighted with this success and is now offering all FRIDA KAHLO enthusiasts the opportunity to visit the exhibition until the beginning of March.

VIVA FRIDA KAHLO – IMMERSIVE EXPERIENCE

«Viva Frida Kahlo» is the first immersive presentation of the world-famous works of the legendary Mexican artist and icon Frida Kahlo. A truly sensual experience, an explosion of color and pure vitality.

The 360-degree experience transports visitors to Mexico, to the «Casa Azul» in Coyoacán, where the young Frida Kahlo, confined to her bed after a serious accident, begins to paint.

"I am not ill, I am broken. But as long as I can paint, I am glad to be alive." (Frida Kahlo)

"Viva Frida Kahlo" is an experience for everyone: visitors are virtually drawn into Frida Kahlo's world. They experience the 1920s to 1940s and immerse themselves in the colorful paintings and self-portraits as a testament to a life full of grace, pain, and an unbroken will to live.

Visitors to the exhibition move freely around the space; elaborate all-around projections create exotic worlds of color full of emotion, allowing them Frida Kahlo's works in a way never seen before.

State-of-the-art high-performance projectors bring Kahlo's paintings, which appear almost tiny in their original form, to life and project them onto walls up to 34 meters long and 10 meters high, as well as onto the floor of the exhibition hall. For a complete sensory experience,
a narrator in the role of the artist guides visitors through the emotional world of this already emancipated painter. A specially composed soundtrack acoustically underscores the immersive presentation.

This creates an immersive overall experience for visitors, combining transformation, reinterpretation, and light art in keeping with the spirit of our times. It's an event not only for Frida Kahlo fans, but for everyone who wants to experience art in this new multimedia form, interact with it, and escape from everyday life.

«Viva Frida Kahlo – Immersive Experience» is a truly Mexican explosion of color, showcasing the great Frida Kahlo and her impressive life.

Press photos from the premiere in Munich

Below you can see some impressions of the premiere at Utopia in Munich.

A VIBRANT LIFE IN PICTURES

Frida Kahlo is by far the most famous female painter in Mexico, if not all of Latin America. Her poignant, small-format paintings articulate her physical and emotional suffering, her grief, and her tragedy. She wrote in 1939 that her self-portraits were the most honest and truthful expression of what she felt.

"They thought I was a Surrealist, but I wasn't. I never painted dreams. I painted my own reality." (Frida Kahlo)

Frida Kahlo was undoubtedly one of the most fascinating artists of the 20th century. Her life story is full of drama, tragedy, and unbridled joie de vivre.

Frida Kahlo's famous self-portraits reflect her profound emotions. Her morphine addiction and the associated pain contributed significantly to her seeing herself as a scarred person, something she attempted to depict in her paintings. One of her most famous works is the self-portrait "The Two Fridas" (1939). It shows Frida Kahlo as twin girls with two distinct faces—one beautiful and one tormented.

Frida Kahlo's artistic inspiration, besides herself, came from Mexican folklore with its inexhaustible world of color, as well as from the elements of nature. In this way, Frida Kahlo created herself as an icon – the traditional Mexican Tehuana costume became her trademark, and Frida Kahlo herself a symbol of her time.

Kahlo died of pulmonary tuberculosis in early July 1954 at the age of only 47. She left behind a magnificent body of work whose popularity continues to this day and which has significantly influenced many famous artists. Much about Frida Kahlo's life remains the subject of multiple interpretations and speculations—which is not surprising given the influence she had on the art world.

A FIGURE OF THE WOMEN'S MOVEMENT

Because of her political convictions, her fight for women, indigenous people and the underprivileged, her tenacity and her indomitable will to not be defeated by any adversity of a machismo-dominated society, Frida Kahlo has been celebrated in the USA since the 1980s as a figurehead of the Mexican women's movement.

The 2002 Hollywood film adaptation of her life, starring Salma Hayek, also contributed to her posthumous worldwide popularity.

FRIDA KAHLO'S WORK TODAY

Frida Kahlo's paintings fetch high prices; the painting "Raices" was auctioned for $5.5 million in 2006. Rumors circulated that the anonymous buyer was pop icon Madonna, who already owned two other Kahlo works.

However, those paintings that are still in Frida Kahlo's homeland are not allowed to leave Mexico, according to a decree by her heir, Diego Rivera.

's complete works Frida Kahlo consist of only 143 oil paintings. Only the Dolores Olmendo Patiño Collection, with approximately 25 paintings, and the Gelmann Collection, with 17 paintings, comprise a body of her work that has been exhibited outside of Mexico.

In the immersive exhibition "Viva Frida Kahlo", viewers now have the opportunity for the first time to experience Frida Kahlo's work almost in its entirety: With 130 pictures, "Viva Frida Kahlo" the most comprehensive presentation of Frida Kahlo's works in one place to date.

Information about the exhibition

VIVA FRIDA KAHLO Immersive Experience
15.12.2022 – 10.2.2023
UTOPIA Munich, Heßstr. 132, 809797 Munich

Mon-Sun 10:00 am to 9:00 pm (last entry 8:00 pm to 8:15 pm)
Special opening hours on Christmas Day and New Year's Eve
until 7:00 pm (last entry 6:00 pm to 6:15 pm)
Tickets at: www.muenchenticket.de
Ticket price €22.00 (Sat/Sun/Holidays €25.00)

Further information:

• Alegria Konzert GmbH (tour promoter)
• Utopia Munich (Event Location)

What's next for Utopia Munich?

From March 15, 2023, visitors can expect "KLIMT'S KISS – Playing with Fire" at Utopia. "KLIMT'S KISS" is a moving multimedia show about the life and work of Art Nouveau pioneer Gustav Klimt (1862–1918) and will celebrate its German premiere in Berlin at the end of January 2023.