Designers at the forefront of the financial world: Designing financial products in the 21st century

What does design with the financial world ? In the 21st century, financial products are subject to entirely different demands than in previous centuries. They must be understandable, aesthetically pleasing, and of high quality.

Numerous designers are therefore working at the forefront of the financial world, focusing on the contemporary and future-oriented design of financial products.

How financial products are designed in the 21st century

Visual aesthetics and functionality are paramount in modern financial products. This requires designers at the forefront of design and development. A large proportion of products on the financial market in the 21st century are intended for digital trading, making graphic design of immense importance.

Digitalization has brought about several changes in the banking sector. The traditional conversation with a bank advisor is no longer the focus, especially for the younger generation. Instead, loans, investments, and other financial products are searched for and compared on platforms like Finanzradar .

A clear design with transparent menu navigation and an appealing look plays a particularly important role here. This is the responsibility of designers who specialize in creating products for the financial market. It all starts with an idea, from which the designers develop a concept and assess its feasibility.

The design itself is developed digitally and requires a high recognition value and an appeal that attracts potential customers.

The design of financial products is always done in a team with developers and financial experts who look beyond the graphics and consider a design from other perspectives based on their market knowledge.

What matters when it comes to good, appealing products on the financial market

All financial products developed in the 21st century focus on customer benefit. The needs of Generation Z a particular focus. This younger generation uses mobile payment methods and is less reliant on cash than their parents were.

Accordingly, financial products must be designed and adapted to changing markets and their users. The more understandable, transparent, youthful, and modern a product is, the more it attracts the interest of potential users. This now includes digital and mobile availability.

Responsive design is essential for financial platforms in the digital age. All functions must be accessible with a single click or swipe on a smartphone. These are tasks for designers who are familiar with the industry and create this usability.

A good financial product also makes its added value for the customer immediately apparent. It is transparent and easy to understand, even with minimal attention. Good financial products are convincing in the market without reservation and spark the interest of potential customers, investors, and borrowers. Appropriate design plays a crucial and invaluable role in this.

What are the responsibilities of designers in the financial world?

The main task of a designer in the financial world in the 21st century is appealing interfaces in the digital world . In doing so, they must consider all aspects necessary for simplified operation and use of the financial product.

The designer is therefore not just a graphic artist; they need an understanding of the functionality of their designs. Their areas of application are diverse, as they can work in..

• Development departments of banks
• for platform operators in the financial sector
• in graphics departments
• across borders in the global financial market

to work in this field. The design for financial products is created on the computer. This means that the designer must have excellent programming and image editing skills.

Besides the digital sector, designers also play a significant role in the conventional financial market. When new financial products are developed, a team of specialists is needed to conceptualize and implement the design.

The fact is that the financial market is constantly changing, and the knowledge required in the 21st century will no longer be sufficient in the next. The ongoing development of the markets necessitates the continuous professional development of designers.

They must increasingly be able to create new things and reconcile their creative ideas with their feasibility in the financial market.

Changes in the financial market – what does the future hold?

Even in this century, the future direction of the financial market is becoming apparent. The digital segment will play a leading role and will eventually replace fiat money and other physical financial products.

New trends will emerge, such as the NFT hype , but this requires designing new financial products and adapting to the realities and demands of today. The challenges for graphic solutions and designs will increase and remain constantly evolving.

While a designer's artistic skills and imagination will always be important in the financial market, new demands are emerging. Technological advancements are constantly evolving, resulting in new tasks that will require entirely new skills.

Greater customer focus through the use of modern media

The financial world is not static. It constantly adapts to the wishes and needs of its customers. This aspect will remain a key focus in the future. While financial products in the 20th century were often physical and didn't require extensive advertising, they have largely shifted to the digital realm in the 21st century.

Turning our attention to internet usage, it becomes clear how important the use of modern media is for comparing, distributing, and managing financial products. Added to this is security, which is becoming even more important due to new technological possibilities.

Here, too, designers working together with security experts play a significant role. The focus is on the customer, who can find their financial product without extensive searching and immediately recognize its added value because the product appeals to them both visually and in terms of content.

Marketing often extends to networks where the target group is active and looking for information and offers.

Conclusion

In the 21st century, the design of financial products is the responsibility of designers who are proficient in the digital sector and possess the necessary programming and graphic design skills. Even in the development of physical financial products, an appealing design determines how much attention the target group receives and how successfully the product can be launched on the market and sold to customers.

Designers are accorded an important position in the financial market of the 21st century and beyond. It is no coincidence that they are found at the forefront of the financial industry, involved in the design and co-development of financial products.

Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza. Journalist, editor, and passionate blogger in the field of art, design, and creativity since 2011. Successful completion of a degree in web design as part of a university study (2008). Further development of creativity techniques through courses in free drawing, expressive painting, and theatre/acting. Profound knowledge of the art market through years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/