The most successful advertising strategies for cultural events

Cultural events usually have an artistic value and a clear message. Nevertheless, it is important not to lose sight of economic aspects.

Such events can only be successful and durable if you address and inspire a wide audience . This requires professional and targeted advertising strategies. These must be target group -oriented, varied and memorable.

This article presents the most successful advertising strategies for cultural events.

Web presence and social media presence

Most people are now finding information online about leisure and cultural offers such as movies, festivals , exhibitions, theater performances and more. That is why it is important to have your own online presence

In addition to the event, you can the participants, the venue and the purpose . It makes sense to work with as many different media as possible. Above all, visual content such as photos and videos are recommended because they are particularly well remembered by the viewers.

It is also important to be active on social networks. Here you can enter into direct exchange with the target group and answer their questions. In addition, you can post fresh content regularly and thus remember the respective event over a longer period of time.

So it does not happen that interested parties forget the appointment. In the social media area, it is particularly important that the content posted precisely, appealing and easy to share .

Flyer and brochures

Although the Internet has become more important in recent years, the analog area should never be neglected. Classic advertising materials for cultural events include flyers and brochures. These should be strikingly designed and catch the eye .

After all, there is great competition in advertising materials that you have to assert against. It is also advisable to rely on high quality so that the advertising materials still look appealing even after passion.

For smaller events in a manageable framework you can print the advertising materials yourself. You should have a high -quality printer and first -class printer cartridges available. For major events in which several thousand copies are required, this task should be put in the hands of experienced and professional service providers.

The resulting advertising materials can then be distributed in pedestrian zones, throw in mailboxes, hand over to events and hand over to potential visitors in a variety of ways.

Cooperation with cooperation partners

Furthermore, it is important for cultural workers to strive for cooperation with cooperation partners. These not only provide capital that can be used for advertising purposes or the event itself, but also help to make the respective event known.

Large sponsors and partners in particular have an immense range and can therefore draw a considerable number of people to the respective event.

Which cooperation partner you address depends on the type and size of the event. For example, there are neighborhood events that are limited to a small region. Here it would make sense to win shops and companies from the area as a partner.

On the other hand, if you offer large events throughout Germany , you should gain the largest possible partners who provide good capital and contribute to the success of the project through your own advertising experiences. It is particularly crucial that the chosen cooperation partners fit the event and their objectives.

Raffles and competitions

It is not always easy to inspire people for certain cultural events. This is because there is often a particularly large range of different events from which people can choose.

That is why you have to stand out of the crowd and draw attention to yourself and your services. Raffles and competitions are an excellent solution for this.

For example, it is possible to offer competitions on your own website or in the social media area. If you leave your contact details, you can win attractive prices. This can free access to the event or other services. In this way you generate many leads and you can address potential visitors to the event in a targeted and personally.

Press work

never neglect the press and public relations work Many potential visitors still find out about classic media such as newspapers and magazines about upcoming events. Anyone who manages represented here with an interview increases the likelihood of success of the project.

You should therefore create high -quality press releases and send small regional and large newspapers.

It is also possible to switch advertisements in various newspapers and magazines. So you can benefit from the range of the respective medium and address a large number of people. However, it should be noted that this procedure a lot of budget , which smaller organizers often do not have available.

Here, by free content in the online area, you should try to attract the attention of the press people, so that they report independently about the respective event.

Testimonials of previous events

Many people only choose to attend a cultural event if they hear positive things about it. experience reports from visitors from former events from previous years are

The cultural workers should try to get them to leave a feedback on which they can then use their advertising campaigns. QR codes can be used here, through which feedback can be left. But the search engines also have the option of submitting a customer feedback to an event.

It is also possible to win known faces for your own project. These then serve as a kind of brand ambassador and use their reach to draw attention to the respective project. As with the sponsors, it is also important here that a clear connection between the celebrity and the project , so that it can represent the concerns seriously and credibly.

The target group must also be taken into account. For example, young people feel addressed by other celebrities than seniors.

Conclusion

There are a variety of advertising strategies that cultural workers can use for themselves. It is advisable not to simply carry them out somehow, but to create a specific advertising concept. So you know exactly what you use for your budget and which places you address.

In addition, for future projects you can see which measures were really successful and make increasing and efficient advertising for your own concerns.

Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/