Immersive art through VR, AR and Gamification: The new hope for museums?

Museums are usually seen as places where art , artifacts and collections are exhibited by cultural interest. But in the age of the shortened attention span, it is becoming increasingly obvious that museums can not only be something aesthetic to look at.

You have to actively address your visitors. To achieve this, many facilities are turning to their different forms to address and inform visitors.

Games are great tools for learning. effective educational instrument for both adults and children .

Many museums around the world have immersive art , virtual reality , augmented reality and gamification into practice. There are countless ways of how museums can win customers with gamification. It is also important to mention that these concepts can be applied to any exhibition, not just on art or history museums.

Here you will only find a few of them.

Virtual reality

The Louvre in Paris and Nintendo came together in 2012 to develop "Nintendo DS Louvre Guide" He is described as an instructive and informative guide in which museum visitors can consider 3D pictures

In addition to high-resolution images, the guide also offers audio and video comments . This is an example of how technology can improve the museum experience by giving visitors a deeper insight into the exhibits through virtual tours.

VR and AR are ideal for improving engagement in museums because they are slightly available. The fact that museums have no shortage of material that can be shown in these tours is also an advantage.

Video: Augmented Reality (AR) Applications for Museums (English)

The MET Unframed Ar Experience

From the first idea to the execution, the team of Clio Awards examines in the following video exactly how "The Met Unframed" offered its audience the opportunity to experience art in such an innovative new way, and introduced themselves to what it means to visit a museum, even if you cannot enter it.

The Metropolitan Museum of Art ( The Met ) in New York has teamed up with the in-house creative agency of 140-verizon to create this innovative experience in a time when people needed inspiration most.

Personalization and individual learning

Audio tours are nothing new for museums, but there is still a lot to do when it comes to commitment. The problem with most audio tours is that they are generally the same for everyone. With Gamification, museums can make the experience interactive and individual learning .

If visitors have the opportunity to design their own tour, the probability greater that they are committed because the content is tailored to their specific interests. In this way you can learn at your own pace and go through the museum as you want.

By far the best example of adaptation and individual learning via an audio tour is an exhibition of the Amsterdam van Gogh Museum . The exhibition enables visitors to learn more about van Gogh's life and work through audio recordings.

The Van Gogh Museum 4K Virtual Tour

Have you always wanted to be alone in the Van Gogh Museum? Enter in Vincent's world and enjoy the private video tour.

A compilation of all galleries of the Van Gogh Museum Amsterdam:

The best thing is that a voice actor who plays Van Gogh himself reads the stories. This creates a personal connection that is missing in normal audio guides. This is an interesting variant of the concept that other museums should also consider.

Immersive Art of Klimt and Kahlo

The new exhibition "Klimts Kuss" at Utopia in Munich offers the opportunity to experience works of art like never before. Since March 15, visitors have been able to dive into the world of Gustav Klimt . After the successful performances by Vincent van Gogh and Frida Kahlo, the tickets are in great demand.

The concept is simply explained: huge video projections on the walls, floor and ceiling create an immersive atmosphere , accompanied by sound worlds and narrator voices that tell more about Gustav Klimt and his works of art.

The catchphrase here is "immersive" , which means that visitors can dive into the world of the protagonists.

evening newspaper Munich, Kim Haußer from the trend office in Munich sees a way to escape everyday life in the new exhibitions.

The high encouragement of visitors is directly related to the growing fascination for the fusion of digital and physical worlds . These new art exhibitions break with the well -known barrier before valuable works of art and enable a completely new art experience.

As a producer of Munich's multimedia art in Utopia, Nepomuk Schessl enthusiastic about the “Immersive Art” . This innovative art form enables a wide audience to enjoy art and culture without prior knowledge and specific knowledge.

The narrator as Emilie Flöge, Klimt's former lover, accompanies the visitors at "Klimts Kuss" and leads them through the exhibition. This immersive art form is therefore a wonderful way to make art and culture accessible to everyone.

In the future, we may no longer see the traditional works of art on canvas in museums, but instead we will be guided by multimedia shows in the event pace instead.

According to AZ, this trend is confirmed by the researcher Haußer :

The art world will continue to be influenced by progressive digitization in the future. Europe's first and largest digital museum will open in Hamburg HafenCity in 2024. ”

Visitors will even interact with the works of art there and change them. For Schessl, such multimedia performances are a sensible addition to conventional exhibitions and a future-oriented form of presentation.

Role games in exhibitions

While the first two options are technology -oriented, the next option is about old -fashioned human interaction. The Swedish open-air museum consists of a reconstructed historical wooden building complex in combination with an inner museum filled with Viking relics.

The Viking Museum Foteviken in Sweden

The Foteviken open -air museum , which is located in southern Sweden, is located from the Baltic Sea bank within sight of the Öresund Bridge. Unlike conventional museums, it does not house large rooms full of showcases with exhibits.

Instead, the museum relies on authenticity and presents a small Viking city to visitors, which probably looked exactly the same in the 12th century. The museum is the largest of its kind in Scandinavia. The houses and everyday objects that can be found in it were made with materials and tools that were available to the Vikings at the time.

In the following video you can accompany Karsten Hartmann on a tour of the museum on a windy day in summer. There is also a motorhome parking space with about 10 places directly at the museum.

Visitors who are interested in Swedish history are stimulated by a time travel passport to participate in role -playing games. The idea is that visitors learn first -hand how the Vikings lived centuries ago, with all the corresponding costumes and the right environment.

This is a great way to immerse yourself in the culture, and also an excellent way to convey history in an entertaining and interactive way.

Individual experience through social media

More and more museums are using social media to get in touch with their visitors. It is a great way to get in touch with people from all over the world without having to physically present in the museum.

While many big names are already represented on platforms such as Twitter and Facebook, some museums go one step further to offer their followers an individual experience. A fascinating perspective is the offer of online learning games via social media .

The National Museum of Scotland in Edinburgh offers many mini -games in which users can learn something about old Egypt, the pords or microbiology.

The National Museum of Scotland Tour

The National Museum of Scotland in Edinburgh houses the history of Scottish history and houses an astonishing collection of Scottish antiques and cultural objects. There are also a few scientific things and a room full of splendid fabric/plastic animals.

Accompany Ruairidh Mason on a tour of the museum:

Incidentally, the museum's games are designed in such a way that they are fast and instructive and bring the museum closer to the players through funny tasks and challenges.

They can be played online or on site, inside or outside the museums.