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The role of AI in personalized curating of works of art

Joachim Rodriguez y Romero
Joachim Rodriguez y Romero
Fri, September 26, 2025, 17:53 CEST

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The world of art is rich in diversity and complexity, and the opportunity to discover new works can often be overwhelming. In view of the abundance of works of art that are available today, intelligent technologies play an increasingly important role in supporting art lovers in the discovery of new works that correspond to their individual preferences and interests.

In this article, we will examine the emerging role of artificial intelligence (AI) in the personalized curating and recommendation of works of art and how to transform and experience the way in which people discover and experience art.

Established methods to discover new artists

If you want to expand your art collection, look for a unique work of art for your home or want to invest in aspiring talents, it can be difficult to discover new artists. Let us initially consider established options on how to find new and promising artists.

  • Established methods to discover new artists
    • Art fairs
    • Art galleries
    • Press and media
    • Social Media
    • Online marketplaces and platforms
  • New challenges in the search for art
  • The role of AI when finding and curating art
    • Advantages of AI curators
    • Curating Ai-online panel on art and AI
    • Can AI Art better curate than a person?
    • AI and the role of human curators in the future
  • Intelligent platforms for art discovery
  • The advantages of AI-based search for new art
  • Challenges and concerns
  • Conclusion and future prospects

Art fairs

Art fairs act as important platforms for galleries and artists
Art fairs act as important platforms for galleries and artists
Photo by Markus Spiske @markusspiSke, via Unsplash

Art fairs act as platforms for galleries and artists who rely on these events to achieve income. When visiting an art fair (or in the virtual online visit) you can discover a variety of galleries that present the best of your artists.

Many of them also present new, aspiring and promising artists to diversify their offer. Look forward to international trade fairs such as Frieze (New York), Affordable Art Fair (UA Hamburg, Berlin, Hampstead, London), Arco Lisboa, Swab (Barcelona), Art Salon (Zurich), Art Cologne and Art Basel!

Art galleries

The search for a favorite work can be challenging - art galleries are advisory and supportive here
The search for a favorite work can be challenging - art galleries are advisory and supportive to the page
Photo by Markus Spiske @markusspiske, via Unsplash

Galleries have always searched for talents and are intensively committed to bringing art lovers and young collectors closer to new art. In addition to a careful selection that is tailored to the individual style of each gallery, they are supported during the entire purchase process and receive personal advice according to their preferences.

If you don't want to buy, that's not a problem - you can simply look at the works of art. In addition, galleries offer an excellent opportunity to find out more about developments on the art market.

Press and media

The world of art is an inexhaustible source of new talents and inspiring works. To discover new artists, newspapers, magazines (print + online) and art blogs are available as invaluable resources.

Journalists, always looking for innovative artistic currents, are increasingly focusing on promising contemporary artists and regularly report on their works. The spectrum of the art media is broad - be it in printed form or online, the possibilities are diverse.

The search for new talents is even easier via the social media channels of many art media, where you can get more information about aspiring artists with just one click.

Social Media

Many artists are now discovered through social media by collectors, patrons and gallery owners
Many artists are now discovered through social media by collectors, patrons and gallery owners
.

The use of social networks like Instagram is an effective way to discover new artists these days. The algorithms automatically recognize their taste and recommend suitable content. By consequences of artists they like and the use of hashtags you can discover interesting illustrators.

It is also advisable to follow art and curation accounts on Instagram to be inspired. With the following of relevant hashtags you can find even more talented artists.

Online marketplaces and platforms

Do you long for a cozy evening at home, but still don't want to neglect the world of art?

The sale of contemporary art online is an indispensable part of the art market these days. Many digital marketplaces not only meet the purpose of a pure trading platform, but also serve as a mediator of cultural value. With the unique "Emerging Artists" collections of many art platforms on the Internet, you have the opportunity to discover the emerging talents of the art scene and find stimulating works.

In addition, the subscription to newsletters offers the opportunity to regularly inform about new artists and to pursue their developments.

Small advertising on its own behalf: In this sense, Kunstplaza also acts as a platform and marketplace for contemporary art.

New challenges in the search for art

Even if the classic methods will continue to keep their authorization, growing challenges come from art -seeking. This is primarily due to the exponentially increased availability of information with the sunken clarity on the Internet.

In a world in which art is presented in a variety of shapes and styles, the search for new works can consequently be a real challenge. Traditional methods of platforms to find inclined art , such as visiting galleries and museums or browsing in art books, are often time -consuming and can only present a limited selection of works.

In addition, the subjective nature of art can make it difficult to identify works that address the individual taste and preferences of an individual.

The role of AI when finding and curating art

Artificial intelligence has the potential to revolutionize platforms to discover art by offering personalized recommendations based on the individual preferences and interests of a user. In addition, modern algorithms, previously undiscovered links between works, artists and trends, manage to show them.

How does that help for the individual art seeker? "

By analyzing data such as the previous art consumption, the favorite styles and artists as well as user behavior, AI algorithms can recognize patterns and generate personalized recommendations.

These recommendations can be presented in different forms, including curated lists, personalized exhibitions and even virtual art tours.

The AI-based curating also has far-reaching effects for cultural institutions and institutions "

The emergence of AI curators ( AI Curators ) has revolutionized the courization and exhibition processes in recent years and opened new perspectives and interactive forms of encounter with works of art.

Traditionally, curators play a key role in the design of art exhibitions and the development of narratives around the works of art. The AI ​​curator extends this function by using the mechanical learning algorithms to analyze extensive amounts of art data, including historical information, artist biographies and reviews of art critics.

By evaluating this data, AI curators can propose innovative links between works of art, design new thematic exhibitions and present alternative interpretations of works of art.

Advantages of AI curators

The advantages of AI curators are convincingly diverse. Due to the improved curation efficiency, curators can quickly go through extensive art collections and thus plan various exhibitions efficiently. In addition, AI enables hidden art treasures to discover and make less known works of art as well as emerging artists known.

Personalized visitor experiences are made possible by AI, since exhibitions adapted to the individual preferences and special tours can be created based on the interests of visitors.

The accessibility of art is increased by offering Virtual exhibitions and immersive experiences that give people around the world access to art regardless of their location. In addition, AI-controlled interpretations and interactive exhibitions go beyond the mere selection of works of art by offering visitors comprehensive insights into the intentions of the artists and the historical context.

With functions for processing natural language ( NLP ), visitors can be involved interactive discussions In addition, interactive exhibitions of visually impaired visitors through AI enable a deeper insight into the art beyond the purely visual spectrum.

Curating Ai-online panel on art and AI

In the following video we can see Part 1 of "Taming Ai", which deals with the topic "Curating of KI" by experts. Lia Carreira (moderation), Francis Hunger, Răzvan Ion & Magda Tyżlik-Carver talk about the opportunities and challenges associated with the use of artificial intelligence in the field of curating.

The online panel »Taming Ai« , consisting of five parts, deals with the various areas in which AI technologies for cultural institutions and society are relevant.

In five discussions, artists, curators, scientists, activists and developers come together to illuminate current discourses via AI. The possibilities and challenges of the artistic and curatorial use of AI are discussed.

Can AI Art better curate than a person?

Artificial intelligence cannot ensure creativity, since this is a purely human activity ”,

Laura Herman , a researcher at the Oxford Internet Institute, proclaims Nevertheless, the rise of AI technologies raises the question of whether this statement actually applies.

Laura Herman researches how AI Art can curate for a wide audience and what effects this could have on creativity. In her latest exhibition in London entitled "The Algorithmic Pedestal", visitors were invited to discover pictures curated by the artist Fabienne Hess , in addition to pictures selected by the Instagram algorithm.

What influence do algorithms have on how the audience perceives creative content when they penetrate our visual culture?

AI and the role of human curators in the future

Despite the progress in the AI ​​curation, human curators in the art world remain indispensable. The expertise, creativity and emotional intelligence that bring people into art cannot be fully imitated by machines.

The AI ​​should be seen as a useful aid that supports the human curators and enriches their vision instead of replacing them. In addition, human curators play an important role in coping with ethical questions and possible prejudices that could be brought into the curation process by AI.

By working with AI systems and understanding their limits, human curators can ensure that the art experience remains authentic and the artistic intention is respected.

Intelligent platforms for art discovery

A growing number of platforms and applications uses KI to offer personalized art discovery services. These platforms can include a variety of functions, including:

  • Personalized recommendations : Based on the individual preferences and interests of a user, intelligent platforms can generate personalized recommendations for new works of art to discover art
  • Curating of collections : Intelligent algorithms can help curate works of art and create collections based on certain topics, styles or artists.
  • Virtual exhibitions : With the combination of AI with virtual reality technology, intelligent platforms can create virtual exhibitions to discover art that enable users to explore and experience works of art from all over the world without leaving their home.
  • Art comparisons and analyzes : Intelligent platforms to discover art can also help compare and analyze works of art to show similarities and differences between different styles, epochs and artists.

The advantages of AI-based search for new art

The integration of AI into the art search offers a variety of advantages for art lovers and collectors:

  • Personalization: AI enables personalized platforms to discover art based on the individual preferences and interests of a user.
  • Diversity and accessibility : By using AI, art lovers can discover and experience a wide range of works of art from all over the world, regardless of your location or your financial possibilities.
  • Time savings: Intelligent art discover platforms enable users to save time by helping them specifically looking for works of art that meet their preferences instead of looking for a variety of works.
  • Discovery of new artists and styles : With the personalized recommendation, users can discover new artists and styles that they may not have found otherwise and expand their art knowledge.

Challenges and concerns

Despite their advantages, there are also some challenges and concerns related to AI-based art discovery:

  • Privacy : Privacy and security are of crucial importance for AI curators who access extensive art records, including sensitive information about artists and collectors. Privacy the use of personal data for generating personalized recommendations and requires responsible handling of the data of the users.
  • Algorithmic bias : When using AI algorithms in the curation process, there is a risk of bias based on historical data. AI algorithms can tend to amplify biases and biases, which can lead to a biased selection of artworks. It is important to ensure that the algorithms are fair and transparent and consider a diversity of voices and perspectives.
  • Authenticity and originality : When using AI generated recommendations, it is important to ensure that the works of art are authentic and original and do not contain any counterfeits or plagiarism. The analysis of art data through AI can serve to offer interpretations, but the understanding of the fine nuances of artistic intentions and subjective emotions for algorithms can be a challenge.

In order to create a more comprehensive curating experience, it is important to reconcile the analytical skills of the AI ​​with human artistic knowledge. It is crucial that AI generated content is made transparent to visitors, viewers and interested parties in order to promote trust and authenticity.

Viewers should always be informed about when they interact with AI generated information in order to avoid possible misunderstandings.

Conclusion and future prospects

The integration of AI in the search for new artists and suitable works of art offers an exciting way to help art lovers discover new works that meet your individual preferences and interests. By using personalized recommendations, virtual exhibitions and intelligent analyzes, art discoverers can explore and experience a rich and diverse world of art.

With the right balance between innovation, Privacy and authenticity, AI can do the way in which people discover and experience art, change and contribute to promoting understanding and appreciation for art.

With the further development of AI technology, the role of AI-supported finding and curating new art in the art world is becoming increasingly important. By integrating AI with AR, VR and other technologies, the exhibition experience is revolutionized and art is made accessible to a wide audience.

The interactivity of AI could produce new forms of creative expression and let the boundaries between artists, curators and the audience blur. This democratization of the art curation could increase appreciation for art globally.

It is important to consider ethical challenges and to promote cooperation between AI systems and human curators in order to preserve the authenticity of the art experience. This creates a symbiotic relationship that redefines the future of art in a world characterized by AI.

Owner and Managing Director of Kunstplaza. Publisher, editor and passionate blogger in the field of art, design and creativity since 2011.
Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza. Journalist, editor, and passionate blogger in the field of art, design, and creativity since 2011. Successful completion of a degree in web design as part of a university study (2008). Further development of creativity techniques through courses in free drawing, expressive painting, and theatre/acting. Profound knowledge of the art market through years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/

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