More than just decoration – art truly makes a home unique

In autumn, many people particularly enjoy focusing on their interior design. As the weather outside becomes increasingly unpleasant, people want to make their homes especially inviting.

Vases and fruit bowls are placed on the sideboard and table, and new cushions and blankets. But the walls also benefit from a fresh look in autumn. Buying paintings online is now possible with just a few clicks, and furniture stores also offer a wide selection of art prints and posters.

The wishes of the customers

Besides the offerings of galleries, which typically attract only expert clientele, there is a growing number of affordable providers of artworks and artistic wall decorations. Their target group consists of customers who have less expertise in the art world but still desire a genuine original on their wall. They are not for artworks as investments , but simply an attractive motif that complements the rest of their home decor.

Even before buying, they know what size and colors the new picture should ideally have and whether it should be representational or abstract . However, there are also people who look for new wall decorations .

Individual taste

But what actually makes a "beautiful picture"? Customers particularly favor pictures with warm colors, while blue or green are less frequently preferred. Ultimately, however, individual and personal taste is decisive. A picture that one person describes as calm and soothing, another might find simply boring.

However, there are also customers who particularly value the uniqueness of an object. These select artworks are now also offered by some dealers to a wider audience. Their prices range from approximately 400 to 1,000 euros, which is a considerable sum for newcomers to the art world. In this case, it is important to art buyers that their new picture comes from a technically skilled artist – but little else matters.

Not mere decoration

Of course, art can certainly be perceived as a form of decoration , but its qualities and effects are never purely decorative. For some, it's perfectly legitimate to choose a new artwork to match the predominant colors in a room. After all, the goal is to create an atmosphere of well-being and relaxation. Others, however, are convinced that a work of art must achieve much more. Generally, artworks aren't simply acquired on a whim, as they are meant to captivate with a truly special effect.

Contemporary art is primarily appreciated by passionate collectors and connoisseurs; laypeople generally have no interest in it. For them, mass-produced art tends to take center stage. Often, objects that don't conform to the prevailing ideal slip through the cracks for this target group.

Art always carries a certain degree of risk. When customers opt for works by renowned designers and well-known artists, they feel secure. The objects appear familiar and recognizable; many of the names have been heard at least once in their lives. The risk of making a poor choice of art is therefore extremely low in these cases.

The situation is different when it comes to works by unknown artists. These works generally challenge the viewer; they are provocative, witty, or unsettling. However, there are certainly people who appreciate precisely these qualities in art within their own four walls.

Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza . Publicist, editor, and passionate blogger in the fields of art, design, and creativity since 2011. Graduated with a degree in web design from university (2008). Further developed creative techniques through courses in freehand drawing, expressive painting, and theatre/acting. Profound knowledge of the art market gained through years of journalistic research and numerous collaborations with key players and institutions in the arts and culture sector.

www.kunstplaza.de