Artists often lack a real knack for marketing, and more often than you might think, they also lack the absolute urge for self-promotion. Photographers are artists , and for them, having to worry not only about taking photos but also about acquiring new commissions is often not among their favorite activities.
The founder of the new business portal called tafoto aware of this fact, and he had often noticed that there were quite a few online shops on the internet that probably wouldn't win many prizes with their (presumably self-taken) product images.
However, the product image in the online shop must replace the closer visual and tactile examination of the goods; professional product photos are therefore an absolute prerequisite for a shop to be successful. The visual component remains an important selling point, and it becomes even more crucial when the tactile experience of the product is replaced by a text description.
He also knew a photographer who had just started his own business and was now entering the game of constantly seeking commissions. And so the initial spark for a new business idea had been ignited:
Business model and target group
The founder's business model, centered around professional photography, appeals to target groups on both sides: companies and agencies that want to present themselves with professional photos in their corporate communications, and freelance photographers who want to spend as little time as possible searching for clients alongside their actual work.
tafoto – Photographers find clients
For a company, finding a photographer whose skills and style perfectly match the company and the products/services it sells has previously been a matter that required considerable effort.
The person in charge looked at several photographers' websites and obtained several quotes. For the photographer, this often amounted to processing inquiries that he already knew were unlikely to be successful because the requested area was not one of his core competencies.
The platform tafoto.de fundamentally changes this, to the benefit of both sides. Companies can easily and quickly post projects, pre-select the photographers they contact according to specific criteria, and wait for their responses.
The tedious search is over, saving time and money twice over, because tafoto's service is free .
In the future, every business photo can be created by the perfect professional photographer who, with their experience, can present employees, models and products in a way that highlights or even increases the value of the offer.
On the other hand, photographers are relieved of the burden of finding their own clients and can still present their portfolios in a professional environment. This brings them new clients and new projects—projects that are a perfect fit for them. And they won't miss out on anything because they'll be notified about every interesting project and its corresponding announcement.
Tafoto.de has been online since spring 2012, and it's already becoming quite clear that this platform can offer a lot of advantages to both user groups. There simply isn't an easier or faster way for clients and photographers to connect.
The specialist areas of the participating photographers already cover the entire spectrum of professional photography :
Professional product photography, not just for websites
360-degree photography
Classic advertising photography
Fashion photography
Creation of photo reports about companies
The following topics are also available for selection:
Advertising – both for online images and print photography
Photographers love to register with tafoto. It only takes a few minutes, and they can immediately and dramatically increase the reach of their existing marketing. They get the opportunity to present themselves in a professional environment, even if they don't (initially) have their own photo studio to attract clients.
This is therefore a particularly good presentation opportunity for photographers who want to remain mobile, especially those who handle regional photo assignments on site or who have special areas such as industrial photography or real estate photography to offer.
Over 100 photographers are already featured on tafoto, and the number is constantly growing.
tafoto – Customer testimonial about the portal
If you would like to form your own opinion, then simply take a look at the platform.
This is how the business portal tafoto works
You can find the right photographer for your project by selecting a specialization and a city or postal code. Then simply click the "Request a quote for free" button and wait for your photographer to contact you.
Whether you're a photographer looking for clients or simply want to have great and professional photos taken of a special event in your life – a visit to the website tafoto.de is definitely worthwhile!
A fundamental need for every artistically creative person is likely to be the ability to live off their art.
To secure one's own existence, it is essential to earn money with art. In fact, nowadays—contrary to the majority perception—many artists can live well from their creative work. Nevertheless, a significant majority of all freelance artists still rely on additional sources of income (e.g., teaching courses, commissioned work, side jobs, etc.).
Recognition as an artist often does not bring immediate financial security. Therefore, artists are often also life artists.
The opportunities to make a living from one's own art have, however, grown significantly due to the internet and social media. As an artist, however, you must be versatile and flexible to succeed. A certain degree of perseverance is also essential.
Customer relations and self-marketing are also important pillars for success as an artist .
In this section, we compile numerous articles, information, tips, and advice to help you make a living from your art.
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