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Ideogram AI - Is the image generator a free AI alternative to Midjourney?

Joachim Rodriguez y Romero
Joachim Rodriguez y Romero
Fri, September 12, 2025, 20:05 CEST

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Text-to-image generators are no longer a novelty and usually perform a solid performance. However, in 2023 they often came across difficulties when creating texts. As soon as they tried to generate texts directly, this often led to a confusing illegality.

Last year, the Canadian company Ideogram introduced its innovative service for generating images using artificial intelligence. This service is distinguished by one remarkable feature: the seamless integration of text into the AI ​​image process. Designers and typography enthusiasts now have the opportunity Ideogram AI , which allows them to create sophisticated, high-quality works with text integration. Text is no longer a taboo element, but an indispensable part of the creative process.

A look at the Ideogram website impressively underpins this innovation. While many leading AI image generators that we have tested provide charming images in anime and fantasy style, IDEGRAM AI in the current version 2.0 breathtakingly high-resolution images with an outstanding integration of various fonts.

This subtle but decisive differentiation opens up new design options-be it in the creation of logos , humorous graphics or other visual applications that have so far been often excluded for traditional AI platforms.

  • Almost at eye level with Midjourney - with interesting new approaches
  • Ideogram application cases / use case
  • New feature releases
    • Dec 17, 2024: Batch Generation
    • December 20, 2024: ideogram 2.1
  • Frequent questions answered shortly:
    • How do I use ideogram AI? First steps
    • Where can I download the AI ​​image generator?
    • Is ideogram ai free? Pricing
    • Can ideogram Ai be used for commercial purposes? What terms of use apply?
    • Where can I find updates and community support?

Of course, the market is in a constant change. Alternative solutions such as Stable Diffusion 3 are already making their way. However, Ideogram currently keeps the pioneering role in the field of AI text integration .

Similar to Midjourney , you have the option of creating four pictures using text meetings.

The first surprise you experience on the front page of Ideogram is the remarkable simplicity of the design. In contrast to many other AI image generators, the platform does not require click through content before registering or logging into an existing account. 

Ideogram - a simple app for generating AI images
Ideogram-a user-friendly app for generating AI images

After signing up, you'll have access to two extremely useful tools to help you get started. The first is to click the three-dot menu under any community image to edit, remix, or use the associated command prompt.

Ideogram offers extensive processing options for existing AI images of the community
Ideogram offers extensive processing options for existing AI images of the community

The second, more powerful option can also be found in the same menu: the "describe" function. It provides you with a "magical" command prompt that is generated by the service and filters the best image quality from its original input request.

The result is a significantly improved picture that uses collective strength together with advanced AI technology in order to achieve an appealing visual result. 

This example illustrates one of Ideogram's key advantages compared to some leading AI art and image generators of recent years. The platform is committed to helping users maximize their image creation credits. Even free plan users benefit from these features; however, upgrading to a paid plan is required to edit, upscale, or download images at full quality.

Creating a suitable command prompt can be a challenge for laypersons. Therefore, it proves to be extremely helpful to be able to use the community pictures on the front page as a source of inspiration . Creating a remix of a sample image also offers an excellent way to create something quickly and easily based on an existing user image. At first glance, this may seem unfair; However, users of paid tariffs have the option of keeping their pictures privately and selecting various access options.

Remix feature from ideogram ai
Remix feature from ideogram ai

Overall, the creation of appealing and attractive images with ideographs is as quick and effortless. Although the function of the "magical" input request is not only available at ideogram, it still offers an excellent way to minimize frustrations that can arise from inadequate prompt.

upscaling feature also proves to be an excellent tool for delivering professional image quality that can be used in commercial contexts such as advertising and marketing. While the resulting images may not quite match Midjourney's consistently high standards, they are very close.

With ideogram plus there is numerous other features in addition to the upscaling function
With ideogram plus there is numerous other features in addition to the upscaling function

With regard to the machining area, however, the platform shows weaknesses. Functions such as outpainting or inpainting are missing; The processing is therefore limited to cutting, zooming, choosing colors and adjustments to the aspect ratio. Nevertheless, the most valuable processing function is the one that allows you to set text positions on a generated image and add the desired text with the help of an updated input request and remix.

This turns out to be extremely useful for the precise adding or adapting text - particularly relevant when designing a logo or other brand elements. It would be desirable if the platform had a more comprehensive range of image processing tools than other services.

Almost at eye level with Midjourney - with interesting new approaches

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Matthias Bastian , co -founder and publisher of The Decoder last year and compared it to Midjourney. The quality of the created AI works is similar, but they are more susceptible to image defects and can lead to confusion. In comparison, Midjourney more consistent, more versatile and offered more functions than outpainting and inpainting .

On the other hand, Ideogram clear typographic advantages. An interesting feature is the web interface with community features , which offers inspiration and enables direct remixing of AI images . However, the still low resolution (1024 x 690 pixels in 16:9 format) is somewhat annoying and requires the use of a separate upscaler. 2K image quality is available with a paid upgrade.

New AI image generator Ideogram AI provides further creative possibilities for digital artists and creators
New AI image generator Ideogram AI provides further creative possibilities for digital artists and creators

In the free version, all generated images are public. The paid options have been around since this year and they start at $ 8 per month for the basic plan , which includes 400 input requests every month. In addition, this plan includes a user-friendly image editing editor, high-quality 2K image upscaling and downloads of images in impressive 100 %quality.

Users of the Plus and Pro plan also benefit from the option of keeping their pictures privately and thus keeping access to their works from the public gallery. You also have the option of uploading your own works of art to revise. Another highlight for paying users is the option of creating seamless, repeating tiled patterns, which is particularly advantageous for design projects such as the design of textures or backgrounds.

Ideogram AI does what Google was unable to do: to implement the outstanding AI research of the search giant into the development of generative AI . Ideogram AI used an initial financing of 16.5 million euros. Investors included A16Z and indexventures .

The team behind Ideogram consists of former Google Brain employees, UC Berkeley, Carnegie Mellon University and the University of Toronto. You have worked on projects such as Google's Image AI Imagen or Imago Video and various other AI technologies.

Ideogram application cases / use case

Ideogram AI is best suited for

  • AI image art / generative kind
  • Idea generation for digital artists and graphic artists
  • Logo design
  • Design inspiration
  • Poster production / poster design
  • Advertising graphics
  • Sticker designs
  • Labels and print layouts
  • typography
  • Social media layouts
  • Illustrations

New feature releases

Dec 17, 2024: Batch Generation

On December 17, Ideogram introduced an exciting new feature for Pro plan subscribers. The innovative batch generation function is a highly useful feature. It allows users to upload a CSV or Excel file with prompts and settings to efficiently create images in bulk.

New feature release: Since December 17, 2024, all Pro users Batch Generation has been available
New feature release: Since December 17, 2024, all Pro users Batch Generation has been available

It is ideal for creative professionals, marketing specialists and digital designers who are looking for a powerful solution to implement their creative ideas quickly and in a targeted manner.

From now on, use AI chatbots like Chatgpt to automatically generate CSV files and to ittery quickly. documentation page available for further information

Your feedback is important to me. I invite you to try the new function and share your impressions with me. I am also looking forward to seeing all social content or tutorial videos that you create after the public introduction. Thank you for your ongoing support.

December 20, 2024: ideogram 2.1

Ideogram 2.1 will also be released this week.

Frequent questions answered shortly:

How do I use ideogram AI? First steps

  1. You have to register with Google
  2. Then select a username
  3. Now write your command prompt (prompt)
  4. Click on "Generate".
  5. 4 different expenses are available for download. You can complete the process or make changes to the command prompt and repeat the process.

AI knowledge for beginners and experts shows you how the AI ​​program works and how pictures can be generated from texts:

Where can I download the AI ​​image generator?

The image generator is available for free download, for example, in the app stores from Android/Google and Apple.

Ideogram Ai Art Generator in the Google Play Store
Ideogram Ai Art Generator in the Google Play Store
Ideogram AI for iPhone and iPad in the Apple App Store
Ideogram AI for iPhone and iPad in the Apple App Store

With an average rating of 4.4 stars in the Google Play Store (> 8,700 reviews), the app cuts out to the users and leaves most of their direct competitors behind.

The picture KI is also available for direct online use chip.de. There she occupies 31/235 in the category: Photo & Graphics.

Is ideogram ai free? Pricing

Yes, the current ideogram AI version V2.0 is free . The upper limit is currently limited to 10 credits/day or a maximum of 20 pictures per day. You have to register with a Google account for registration. An upgrade to a paid plan includes the following advantages:

  • Private generation
  • Unlimited image generation
  • Priority generation (1000 pictures/month or 4000/pictures per month). Paying users have priority in the image generation.
  • Download of the image available in PNG format (without loss of quality)
  • 2K image quality
  • Prefabricated image requests (prompt) and other new functions introduced in the future will be available.

Can ideogram Ai be used for commercial purposes? What terms of use apply?

No, you should read the terms of use of ideogram.ai .

Although it says in the updated conditions of ideogram AI: "We do not limit your right to your edition" , this does not mean that you have unrestricted freedom. It is advisable to read the terms of use in detail.

According to the conditions of ideogram AI, you can only use the services for personal, non -commercial purposes as long as you adhere to the conditions. This means that you are not allowed to use pictures for print-on-demand or commercial purposes . You are prohibited from changing, spreading or using the content, using unauthorized software or practices that could harm or disrupt the service.

In addition, you must not abuse any property rights and do not publish any harmful or illegal content.

Where can I find updates and community support?

Ideogram Ai has a lively discord community. You can Ideogram AI Discord here to get further support and resources.

For future updates and information about the roadmap you can follow ideograms.ai's X account and stay up to date.

Announcing ideogram editor!

Now you can draw on image and control the color and composition of ideogram outputs. You can therefore edit typography images with more precision and crop pictures with new aspect ratios! pic.twitter.com/5wgtgoiszk

- ideogram (@ideogram_ai) January 16, 2024

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Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011.
Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/

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AI Art - Art and Artificial Intelligence

In this magazine rubric you will find numerous reports and articles on the use of artificial intelligence (AI) in art , design and architecture .

It is not just about the question of how AI can be used in these areas, but also about the effects of this on creative people.

Because while some experts assume that the use of AI will lead to a revolution in art and design, there are also voices from the industry itself, which are skeptical about AI art and AI-based image generators .

An early example from 2016 for the use of AI in art is the project "The Next Rembrandt" . Software was developed here, which has created a new painting in the Dutch painter's style using data analysis - without human intervention.

The result was surprisingly realistic and already clearly showed the potential of this technology.

What does this development mean for traditional craftsmanship? Are they unnecessary or can new options be created?

Many people deal with these questions equally within and outside of the industry.

In any case, the connection between art and artificial intelligence offers us exciting insights into possible future scenarios.

We cordially invite you to go with us together on a journey of discovery!

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