Iconic architecture project "The Fireplace" by star architect Francis Kéré as Creative Maker for the product brand Next125

For kitchen manufacturer Schüller: Strichpunkt makes star architect Francis Kéré a creative maker for the product brand Next125 and impressively stages the premium brand with "The Fireplace"

With the narrative "Creative Makers", the Stuttgart Branding agency gives the kitchen manufacturer Schüller a refresh of the Next125 . In the associated campaign, cooperation with Francis Kéré and his iconic architectural project "The Fireplace" focuses on communication.

The narrative "Creative Makers" in close cooperation between Schüller and the line point . It is the core of all brand communication around the Premium brand Next125 of the kitchen manufacturer.

As a lead agency, Strichpunkt created a campaign with the aim of establishing Next125 as a German premium brand on the international market. "Creative Makers" combines the brand and its products with the topics and living environments of a design -savvy target group.

Based on various personalities, Schüller with his premium brand Next125 is positioned as an inspiring and impulsive topic leader in a demanding environment. Strichpunkt is responsible for the conception and implementation of the entire communication as well as the search for suitable partners.

Creative makers are people who design, inspire and use Next125. Makers who deal with the attitude, with shape and material, color and space, with the meaning of things ”,

explains Jochen Theurer , Head of Concept at Strichpunkt. "With his works, Francis Kéré fits perfectly with this campaign and we are very happy that we were able to inspire him as a partner for this special project."

The architect Francis Kéré, who comes from Burkina Faso and living in Berlin, is considered a pioneer of sustainable building with his projects worldwide. He was awarded many times for his work - including the Pritzker Prize 2022.

The precision of the Next125 kitchens, their rational production and the perfectly shaped products impressed me as a carpenter as well as architects ”,”

says Kéré, who will be the face of the "Creative Makers" until 2025. "A kitchen has to be perfect and precise, but also simple, cozy and inviting. Materials and feel of the room are therefore becoming more and more important - they help us to relax in the kitchen and leave our everyday life behind us," continued Kéré.

Impressive pavilion building "The Fireplace"

The iconic architecture project "The Fireplace", which celebrated its premiere in April 2024 from the collaboration with Kéré, initiated by STREECHNPUNKEN It is a pavilion with an eight meter diameter and a height of around six meters, made from bundles of unpleasant spruce tribes of different diameters and different nature.

Kérés' "The Fireplace" stands as an extraordinary architectural metaphor for cooking and kitchen, for community and communication. "I grew up with wood, and wood still touches me today. Francis Kéré created something unique," says Schüller Managing Director Markus Schüller.

Strichpunkt accompanied the extraordinary project with an integrated, cross -channel and international communication concept for the Salone del Mobile - both for the brand campaign and the on -site brand experience as well as for marketing and sales as well as in retail.

Elaborate booth on the Eurocucina

In addition to the campaign around "The Fireplace", Strichpunkt, together with the D'Art Design Group for Schüller, designed a complex stand for the Eurocucina , the leading international trade fair for design and furniture. The newly developed narrative "Feel at Home" focused on and emotionally staged the vision of the integrated design and communication concept.

Stroking was thrilled with the creative ideas for our Brand Experience ”,”

says Annette Schumacher, Head of Marketing at Schüller.

Our many years of cooperation has paid off. We unite the common enthusiasm for design, and you can feel this in every communication concept and every brand experience that we implement together for the future of the Schüller brand. ”

Detailed information can be found at https://www.stäckpunkt-design.de/de/work/next125-creative-makers-kere

Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/