The modern world is changing. With the requirements of digitization and expectations of flexible solutions and interactive information transfer, the need for innovative approaches is growing.
This applies to the commercial sector as well as to museums, galleries and exhibition rooms in the art world.
Video terminals offer diverse opportunities to improve customer experience and information transfer both in stationary trade and in the cultural sector. Through the use of modern technologies such as AI and AR , these terminals can provide interactive, informative and personalized content that appeals to visitors and customers alike.
Practical applications and case studies show that the correct implementation of such solutions can lead to increased satisfaction, higher number of visitors and ultimately to increased sales.
video advice software plays a key role here . Video kiosks, interactive terminals with integrated video communication, offer companies the opportunity to raise personal advice to a completely new level. They combine the comfort of digital solutions with the liability of a direct interaction and thus create a modern, efficient customer experience.
What are video kiosks?
A video kiosk is an inpatient solution that enables customers and visitors to communicate in real time M consultant These terminals are equipped with touchscreens, cameras, microphones and speakers so that a seamless video chat is possible. The underlying video advice software ensures a stable and safe connection that meets Privacy
A video kiosk is an inpatient solution that enables customers and visitors to communicate with a terminal with a Terminal in real time Photo by Christiann Koepke @Christiannkoepke, via Unsplash
Users can easily operate the kiosk by selecting a specialist department or specifying a topic for which you want information or need advice. The connection then takes place automatically, and a qualified person is switched on within a few seconds. This eliminates the need to accept long waiting times in branches or to clarify complex inquiries about less interactive channels such as email or telephone.
Video terminals in the inpatient trade
Advantages for customers
Video kiosks offer a variety of advantages that significantly improve the customer experience:
Product information and availability: Video terminals can offer detailed information about products, such as technical data, availability in various branches or online order options.
Time savings: Customers can use advice without having to accept long waiting times. You will receive immediate support when and where you need them.
Flexibility: Whether in a bank branch, a shopping center or an authority-video kiosks are available in central locations and can be used regardless of location.
Interactive advertising and promotions: You can show personalized advertising content based on customer data or current sales actions.
Personal care: Despite the digital interface, the interaction remains personally. Video chats enable eye contact, which strengthens trust and promotes empathetic communication.
Accessibility: Many kiosks are designed in such a way that they can also be used by people with restrictions, for example through height -adjustable monitors or subtitles.
Virtual rehearsals: Terminals with integrated augmented reality (AR) enable virtual fitting of clothing or accessories.
Advantages for companies
Companies also benefit from video kiosks, both from an economic and organizational perspective:
Resource efficiency: Specialist staff no longer have to be on site to provide advice. Instead, consultants can look after several kiosks from a central location.
Scalability: Companies can also offer the service at locations with low customer volume without causing high fixed costs for staff on site.
Modern image: The use of video kiosks signals innovation joy and customer orientation, which strengthens the brand image and contributes to customer loyalty.
Increased customer loyalty: Customers feel better informed and supervised by personalized and interactive content.
Increase in sales: The sale can be increased through targeted advertising and easily accessible product information.
Data security: The use of specialized video advice software ensures that conversations and exchanged information remain safe and confidential.
Exemplary applications
Best Buy case study: In the branches of Best Buy, video terminals provide access to comprehensive product information and customer reviews, which supports customers' purchase decisions.
Nike House of Innovation: Here video terminals offer interactive content on products and enable customers to leaf through digital catalogs and personalize products.
Video terminals in museums, art galleries and exhibition rooms
Advantages for visitors
Multimedia content: Video terminals can provide additional videos, audio guides and interactive content that enrich the exhibition experience.
Virtual tours: Visitors can take virtual tours through the museum or the gallery, which is particularly helpful for large or much visited exhibitions.
Background information: In addition to the exhibits, terminals provide detailed information about artists, historical contexts and art techniques.
Advantages for the facilities
Increased educational effect: The integration of multimedia and interactive content becomes more accessible and interesting.
Accessibility: Video terminals can offer content in different languages and formats (e.g. sign language, subtitles) in order to reach a wider audience.
Interactivity and commitment: Visitors are actively involved in the exhibition experience, which leads to a deeper understanding and a stronger emotional bond.
The Irish software company Unique Interactive creates such exhibition presentations of a new age by combining high-quality design and innovative technology. You design immersive interactive solutions to redefine the museum experience and the expectations of an interactive world to be mirrors n.
The modern solutions can be tailored to any device, from interactive terminals on site to virtual experiences to web-based online presentations and smartphone applications.
Exemplary applications
Museums and galleries have developed different solutions for the presentation of media art. Some solutions are quite simple. For example, one of the Catalogs of the Ars Electronica Festival an installation, in which the terminals are on the floor on individual small increased boxes, surrounded by comfortable mats on which people can rest.
A few years ago, an exhibition in the Moca mass a long free -standing shelf for several terminals where visitors stood while interacting with the works of art.
In the New York Museum, a kiosk at the entrance of a gallery was constructed in such a way that it surrounded a pillar with several different terminals with connected stools where visitors could sit while watching videos and experiencing interactive multimedia content.
More showcases are:
The British Museum: Video terminals are available in various exhibition rooms that enable deeper insights into the works on display and their historical relationships.
Museum of Modern Art (MOMA): MOMA uses interactive terminals to give visitors the opportunity to learn more about the exhibited works of art and artists and even experience virtual installations.
Artscience Museum Singapore: This interactive museum uses impressive art to research science and our relationship with the physical world. In the permanent exhibition Future World, visitors learn how even small human interactions can influence the environment: large projections of natural landscapes react to their movements and illustrate the influence of man on nature.
House of Music, Vienna: The House of Music in Vienna invites you to a fascinating journey of discovery into the world of sounds and melodies. In the interactive exhibitions, you have the opportunity to research and learn how it is converted into music.
Use Cases: Numerous applications across many industries
We have already mentioned a few application examples. Here is another list of specific video terminal applications that can be used in various industries:
01 retail
Interactive product catalogs: Customers can leaf through products, read reviews and check availability.
Virtual rehearsing: With the help of augmented reality, customers can try on clothing and accessories without having to put them on physically.
Personalized recommendations: terminals based on customer data to show personalized product recommendations and special offers.
Self-Service Checkouts: Customers can scan and pay their purchases to avoid long queues.
02 museums and art galleries
Interactive exhibition leaders: Visitors can call up background information on exhibits and watch multimedia content such as videos and audio guides.
Virtual tours: Visitors can carry out interactive tours through the museum or the gallery and receive deeper information.
AR installations: Augmented Reality Terminals that make it possible to see historical events or works of art in a new context.
Artist profiles: Detailed biographical information and interviews with artists that are accessible through the terminals.
03 travel and tourism industry
Interactive city guides: Terminals that offer real-time information about sights, restaurants and events in the city.
Virtual tours through sights: Visitors can virtually explore sights on site and receive background information.
Booking systems: Travelers can book tickets for local events, museums or means of transport directly via the terminals.
04 gastronomy
Self-order terminals: In restaurants and cafés, guests can give up their orders themselves and create personalized menus.
Virtual kitchen guides: guests can be guided through the kitchen and see how their meals are prepared.
Nutritional information: Detailed information about ingredients, allergens and calorie content of the dishes.
05 health care
Check-in terminals: Patients can check in themselves, which shortens waiting times in hospitals and clinics.
Interactive health information: terminals that provide information on illnesses, treatments and health care.
Virtual medical consultations: Patients can carry out direct video calls with doctors for quick consultations.
06 educational institutions
Interactive learning stations: Students can complete learning modules through videos, interactive quizzes and simulations.
Library catalogs: access to digital catalogs, e-books and scientific articles.
Virtual classroom: participation in virtual lectures and seminars through the terminals.
07 public service sector
Digitized civil services: Terminals in town halls or citizens' offices enable citizens to submit applications, to fill out forms and to call up information about services.
Information kioske: provision of information about public transport options, city plans and emergency services.
08 events and trade fairs
Interactive exhibition guides: Visitors can call up information about stands, speakers and program points.
Network tools: Visitors can network with exhibitors and other participants via the terminals.
Live streamings: transfer of live lectures and workshops that can also be pursued on site.
These exemplary applications of video terminals impressively demonstrate the diverse possibilities to improve the user experience and to optimize the transfer of information. They are already using advanced technologies such as augmented reality , AI and cloud-based services to provide interactive and personalized content.
DIY: Design an interactive kiosk yourself
Video kiosks enjoy growing popularity due to their flexibility and versatility in the application.With its interactive kiosk app,the software developerOptisignsThe special feature:As a user, you do not need any programming knowledge.
Technological developments and trends
The world never stands still. And so technological developments in the field of video terminals are rapid to disruptive. The following technologies are likely to make further groundbreaking innovations here:
Artificial intelligence (AI): AI-based video terminals can offer personalized content and recommendations based on user interactions and preferences.
Augmented Reality (AR): The integration of AR in video terminals offers immersive experiences, such as the overlapping of historical events in current exhibitions.
Cloud-based platforms: video terminals that access cloud-based services enable real-time updates and centralized content management across different locations.
Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.
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