We truly live in an amazing time. It has never been so easy to found and build up your own company.
The strength of the Internet is unnecessary to deal with the banks or investors. You can build a company alone and without start -up capital and be successful on the market.
It is a strategy known as "boat trapping" , and thousands of entrepreneurs around the world use this approach to found viable and profitable companies, without high -interest loans or demanding shareholders who hang over their heads.
Below we explain the basics of how you can establish your own brand inexpensive and without considerable financial effort.
Create and build your own brand with a small budget
01 are aware of your deeper meaning
Before you deal too much to found your own brand , you should first focus on a fundamental statement. If you found a company in 2019, you will most likely have a lot of competition. So you have to find a decisive factor that helps you to stand out from everyone else.
Before you start concentrating on the central details, you have to work out the overall picture. Ask the following three questions: Why do you want your own company? What makes you unique? What is your true passion? As soon as you have answered these questions honestly, you should have a good idea of what the purpose or mission of your brand is and what distinguishes you and probably makes it successful.
How can you know if you really did it? Try the elevator pitch and explain your brand to someone in 20-30 seconds. If you can't, it is a sign that your vision is not yet sufficiently focused. Don't go to the next step until you have done it right.
02 Develop a name
As soon as you have found the focus of your brand, one name is the nearby next step. This is usually trickier than you think. It not only has to inspire and explain people or at least indicate what characterizes their brand, but there are also a number of legal aspects.
If you are a limited liability company, it is most obvious that it is not used by another society (learn this via Companies House with the help of your free web check service ). Even if you are a retailer, it is still useful to research in online research to ensure that you are not confused with a competitor.
Also check whether you can get a suitable domain name for your website via one of the registration pages for domain names. And also check the social media services to see if your preferred @handles are available.
03 Develop a logo
You have a name - now you need a logo . This is the foundation stone on which you build visual identity for your brand You have to present it on all your stationery (letterheads, business cards, compliments, etc.) as well as on your website, your social media accounts and all other marketing materials you create.
A logo is an immediate way to impart that your brand is not just an idea, but a living unit. And so you have to think about creating a logo in the process as early as possible. Before contacting a bank to set up your own business account, you will certainly want a letterhead with your logo.
Graphic designers usually calculate thousands of euros for the design of a logo . But if you start your company, you have to look for cheaper alternatives.
With the Logo Maker from Adobe Express, you have the opportunity to create professional and appealing logos yourself that perfectly represent your company or brand. A meaningful logo is crucial for the recognition value of your brand.
With the Adobe Express logo manufacturer, you have the option of immediately designing professional logos and using them on all print and digital media platforms.
The Adobe Express logo maker offers you a variety of tools and templates with which you can easily design your individual logo - from various fonts to icons to color palettes.
You do not have to a graphic design professional to achieve a professional result. The intuitive editor leads you step by step through the design process. A successful logo is not only visually appealing, but also transports the identity and values of your brand.
An alternative way of creating a professional logo and still not costs is the use of an online logo maker . As an alternative to the Logo Maker from Adobe, the Logogeist Logo Builder proven itself, which asks you a number of questions - just like a real human designer - and then magically generated a logo for your brand. On request, you can easily adapt this design in terms of color, size and distance.
04 Create a website
Yes, we live in a era dominated by social media. But if you really want your brand to be taken seriously, a professional website still a must-have.
A Facebook page is ideal for publishing your company's latest updates. But people don't have time to scroll through hundreds of social media posts to find specific information: only the more user-friendly menu system of a website can offer this. (Also remember that, as shocking it may seem, not all of your target groups will actually be found on Twitter, Instagram and Facebook.)
Again, if you start your company, you will not be able to afford to pay building your website Fortunately, they no longer have to do this in 2019.
An online website platform such as WIX offers an inexpensive and easy way to create your own website . You can use customizable templates that make your brand look one million dollars, but only for a few euros. It is also a rapid way to put a website into operation so that you have more time to concentrate on building your brand.
Wix.com is a online platform based on the cloud principle for creating HTML5 websites and mobile websites
05 establishment and structure of your brand
Building a brand means, among other things, to create a visual identity that can consistently be applied to all of your marketing measures , which causes credibility and quality. It starts with a logo , but also includes things like fonts and colors.
However, a brand is not just about visualizations . A successful brand arises from the entirety of the interaction of people with it, from the quality of the products and services they offer, from the way inquiries and complaints are processed.
However, interacting customers with their brand, successfully branding means being consistent, making people happy and - what is crucial - to encourage them to combine these happy feelings with their brand. None of this has to cost money; It is more about having a clear strategy and applying it to all of your activities.
This can mean, for example, to "own" mistakes and complaints by apologizing quickly and adequately in social media . It could mean to join groups and campaigns that are in line with the values of their brands. It could mean becoming a “thought person” in your region by writing guest posts or speaking at conferences about your subject topic.
There are no right or false answers here; The main thing is to find ways of how people react to their brand and deal with her at an emotional level. And if you crack that, everything else will be fine.
Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.
A basic need for every artistically creating person should be able to live from his art.
In order to secure your own existence, it is essential to make money with art . In fact, contrary to the majority perception, many artists can live well from their creative work these days. Nevertheless, a vast majority of all freelance artists are dependent on further sources of income (e.g. giving courses, order work, part -time jobs, etc.).
The recognition as an artist often does not yet bring any direct financial security. Therefore, artists are often life artists at the same time.
However, the possibilities of being able to live on your own art have grown greatly through the Internet and social media. As an artist, however, you have to be versatile and flexible to be successful. A certain degree of perseverance is also essential.
Customer care and self -marketing are also important pillars for success as an artist .
In this section we have numerous contributions, information, tips and advice, which should help you live from your art.
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Create and build your own brand with a small budget
