Digital art , also digital art , has become an increasingly popular medium for artists and art lovers in recent years. Unlike traditional art, creating digital artwork requires nothing more than a computer, a graphics tablet , and suitable software.
This allows many art enthusiasts to unleash their creativity and create their own works of art without having to purchase expensive equipment and materials. But what exactly is digital art, and what types are there?
Digital art refers to works of art that have been created with digital technologies and tools. This can be a digital drawing, a painting, a 3D model or a photo.
Compared to traditional art, digital art offers greater flexibility and freedom because digital technology allows artistic visions to be realized in ways that are not possible through other means.
What is digital art?
Digital art is an art form that has become more important in recent years. In contrast to traditional art that uses physical media such as canvas, colors and brushes, digital art is created on electronic devices such as tablets or computers.
This art form enables artists to present their work in a variety of media such as websites, social networks or in digital exhibitions.
Digital art can be divided into many different categories, including 2D and 3D graphic design , photo manipulation , digital painting , animation , and more. Each has its own specifications and requirements. Digital art allows artists to create and experiment in innovative ways.
They can work with various tools and techniques to realize their artistic vision. Furthermore, digital art also offers more flexibility when editing and modifying artwork, as it can often be created in layers.
The popularity of digital art has also made it possible to open up new markets and expand their audience. In today's digital world, in which social media play a major role, artists have the opportunity to present their art to a global audience.
Tools and technologies
In order to create digital art, there are a variety of tools and technologies that are available to the artist. As a rule, you need a computer, a graphics tablet and specialized software to create digital art.
There are many different programs to choose from, including Photoshop , Illustrator, Procreate , and CorelDRAW . Each of these programs has its own strengths and weaknesses, depending on the type of digital art you want to create.

Photo by Rober González @Robergd, via Unsplash
When you're starting out as a beginner, choosing the right tools be challenging. However, there are many resources and recommendations online that can help you choose the best program for your needs.
Another important tool is a good PDF editor. Adobe has the best PDF editor for beginners and is characterized by its simple operation and intuitive user interface.
Another essential aspect of creating digital art is understanding technologies like color theory , composition , and perspective . This knowledge can help you better understand how to make your art effective and engaging.
Creation of digital art
Creating digital art can be a captivating and creative experience that enables every artist to expand imagination and technology The process usually begins with an idea or inspiration, which is then converted into a digital work of art. There are different steps that you have to follow. First you have to think about the concept, topics, colors and layout .
You can then proceed with the actual creation by creating a sketch on paper or digitally and then converting it to a digital format. Here, it's important to choose the right tool to achieve optimal results.
There are several things to consider when creating digital art. So that the print template can then be printed in the desired quality and size or used digitally, pay attention to the correct resolution and size. The choice of colors and the execution of details are also important factors for successful digital art.
Another advantage of digital art is the ability to correct mistakes or edit elements without having to start from scratch. Another advantage of digital art is the immense flexibility it offers. Digital artworks can be created in different formats and sizes depending on their intended use.
Overall, digital art offers artists a unique opportunity to express their creativity and use and sell their work in a variety of ways. With the right technology and tools, any artist can explore digital art and take their skills to the next level.
Marketing of digital art
Marketing digital art is a crucial step in making it accessible to a wider audience and potentially monetizing it. There are many ways to market digital art, and different strategies can be effective depending on the purpose and target audience.
One way to sell digital works of art are online platforms such as Etsy or Society6 . Here artists can sell their works directly to potential buyers. There are also specialized platforms such as sedition or superrare that specialize in the sale of digital works of art.
These platforms can be helpful to achieve collectors and art lovers who are looking for something unique. Social media platforms such as Instagram and Pinterest are also particularly suitable for marketing works of art because they are visually oriented.
However, digital art marketing can also be difficult because the range of works of art on the market is huge. Therefore, it can be helpful to build a personal brand and develop a unique style in order to stand out from other artists.
Become rich with digital art?
As early as 2021, Arte Tracks focused on a phenomenon that was already stirring the digital art market at that time. The hype around NFTS and blockchains was unprecedented and was examined more closely "Tracks"
The question arose whether this trend was a long -term chance for artists and musicians or was just a short -lived bladder.
(1) NFTS - future or hype in the art market?
The hype about crypto art achieved new dimensions on online auction platforms. Even renowned auction houses like Christie’s had auctioned the first purely virtual work of art early on. Since then, this form of art has enabled graphic artists, software and 3D artists to sell their works, which were previously hosted free of charge in social networks, directly to collectors.
However, the question arises whether this is finally a deserved recognition for digital artists or is just a short-lived trend that was inflated by Bitcoin billionaires.
(2): Thomas Harrington Rawles Short Film "Care More"
The multimedia artist and musician Thomas Harrington Rawle creates dystopian worlds. In his first animated short film "Care More" (2021), the spectators are put into a post -apocalyptic scene, listen to the thoughts and dialogues of the residents and find that the free development of the individuals in this world was suppressed by an unknown machine.
(3): Songrights as a speculative object
The fund hipnosis has brought the song rights of famous stars to Wall Street. The music manager Mercuriadis and the disco legend and hit producer Nile Rogers hope to revolutionize the music publishing industry. Why do companies buy song rights? What are the consequences when music becomes a speculation object?
(4): Detmer Session: Magic Island Live
The musician Emma Czerny , alias "Magic Island", appeared live on "Tracks". Your "honest pop" sound is reminiscent of a large stage. Doubts, anger and pain are conveyed by their hymnic songs and their captivating choreography during live performances. She also talks about survival as an indie-one-woman band in the music industry and the release of a new album during pandemic.
The future of digital art
Digital art has become increasingly important in recent years and will continue to play a significant role in the future. With the rise of NFTs (non-fungible tokens), digital art is also becoming increasingly popular as an investment opportunity. NFTs allow artists to uniquely identify and sell their digital works just like physical artworks.
The future of digital art lies not only in the creation of new works of art, but also in creating a marketplace for artists to earn a living from their work. New technologies and platforms will enable artists and art lovers to better enjoy and experience the world of digital art.
We are only at the beginning of this development and are nevertheless excited about what events and innovations await us in the future.

Owner and Managing Director of Kunstplaza. Journalist, editor, and passionate blogger in the field of art, design, and creativity since 2011. Successful completion of a degree in web design as part of a university study (2008). Further development of creativity techniques through courses in free drawing, expressive painting, and theatre/acting. Profound knowledge of the art market through years of journalistic research and numerous collaborations with actors/institutions from art and culture.










