The Evolution of the Christmas Card: A Festive Retrospective

Wed, November 8, 2023, 2:57 p.m. CET

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The Christmas season is an era full of traditions and changes, which is reflected not least in the design of Christmas cards .

From hand-drawn designs to digital creations, it has constantly evolved, incorporating the cultural and technological advances of each era.

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Historical roots and early design

The origins of the Christmas card reach far back in time and reflect a fascinating history of society and its customs. What began as simple, handcrafted messages has evolved into a globally exchanged symbol of festivity and joy.

This development reflects not only aesthetic but also socio-cultural changes.

The beginnings in the 19th century

Their tradition as messengers of festive greetings began in the Victorian era. Early examples, often handmade and adorned with fine illustrations , were precious gifts accessible only to an exclusive circle.

could never have imagined the triumph of the Christmas card and the diversity of designs and illustrations available today Henry Cole when he commissioned the first Christmas card on December 5, 1843.

Cole, co-founder of the world-famous Victoria and Albert Museum in London, was a Victorian polymath. When he found himself short on time to send individual Christmas messages to all his friends and colleagues in the run-up to the holidays, he simply commissioned the illustrator John Calcott Horsleyto design a greeting card (Deutschlandfunk reported).

According to his vision, it should be easy to reproduce and quickly personalized with a dedication and signature. The first Christmas card in the form we know it today was born.

They were small works of art, decorated with Christmas motifs such as snowscapes, fir branches and holy scenes.

Mass production and industrial revolution

changed Christmas card considerably. Colored prints, initially produced using elaborate lithographic processes , allowed for a wide distribution of Christmas greetings.

Santa Clauses, angels and Christmas tree decorations now adorned the cards and became the epitome of festive mail.

Design revolutions in the 20th and 21st centuries

The design of festive cards has undergone significant changes over time, going hand in hand with the artistic trends and technical possibilities of each era.

Especially in the 20th century, a rapid change in thinking began, which significantly shaped the appearance of Christmas cards.

These changes offer an insightful look into evolving preferences and technological progress.

From kitsch to art: The mid-20th century

After the turmoil of the Second World War, design approaches experienced a new golden age. The influence of emerging consumerism was reflected in magnificent motifs, often perceived as kitschy.

But at the same time, artists and designers also began to discover it as a suitable medium and left their mark with stylish and often minimalist designs .

The digital revolution and personal design

With the advancement of digital technology at the turn of the 21st century, entirely new dimensions opened up. Suddenly it was possible to personalize Christmas cards with photos and commission custom designs.

Graphic design software brought about a diversificationthat ranged from humorous cartoons to elegant, minimalist designs.

Modern Christmas card in a minimalist flat design

Reflecting societal trends

The Christmas card is not only a reflection of aesthetic trends, but also of the social and cultural developments of the time. It has constantly reinvented itself by addressing and processing current issues.

Recently, this has manifested itself in the increasing importance of sustainability and social responsibility.

Reflection on social and ecological shifts in awareness

In recent decades, the motifs have also reflected a societal shift. Cards with ecological messages, made from recycled materials, or digitally sent greetings reflect a growing environmental awareness.

The choice of designs and messages becomes an expression of individual values and social commitment.

The future

Even today, the familiar card is on the cusp of new developments. Augmented reality and digital platforms could revolutionize the way festive greetings are sent.

But despite all the innovation, one thing remains the same: The Christmas card is a symbol of togetherness, a sparkling star in the hectic everyday life that allows us to pause for a moment and brings warmth and closeness to our hearts.

In this sense, it has not only changed outwardly; it is a reflection of society and its values, a small but significant cultural asset that tells new stories every year and carries festive traditions into the future.

Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza . Publicist, editor, and passionate blogger in the fields of art, design, and creativity since 2011. Graduated with a degree in web design from university (2008). Further developed creative techniques through courses in freehand drawing, expressive painting, and theatre/acting. Profound knowledge of the art market gained through years of journalistic research and numerous collaborations with key players and institutions in the arts and culture sector.

www.kunstplaza.de