Product design

Product design is not just a technical process, but rather a creative act and a profound artistic process . It includes the fusion of functionality and aesthetics in which a vision takes shape and the world of ideas is transferred to material form. In this section we would like to give you exciting insights into the multifaceted world of product design.

Here we report on inspiring designers, innovative works and the latest trends that shape the industry. We illuminate how the creative process begins - from the first sketch to the finished product. Let yourself be taken on a journey that not only brings you closer to the technical aspects of the design, but also makes the emotions and stories experienced behind the individual creations.