Introduction to art: What aspiring collectors should know

Art as a collectible offers numerous advantages. Besides the aesthetic pleasure a work of art provides, purchasing art can also represent a valuable investment. Starting an art collection doesn't have to be expensive or require university-level expertise.

Art allows us to find ourselves and to lose ourselves at the same time

Quote by the American writer Thomas Merton

Whether you want to acquire art for decorative purposes, as an investment, or out of love and passion for art, building a solid art collection generally requires time and basic expertise. If you're considering starting an art collection but are unsure where to begin, this beginner's guide essential tips for buying art. It answers questions about why and how to collect art and which works are best to choose.

At first glance, the art scene may seem like an intimidating and daunting area, difficult to navigate. However, we want to emphasize that this is not necessarily the case. The art world is a fascinating place to explore, with many artists working in diverse styles, waiting to be discovered and learned about.

Whether you want to acquire your first significant work or simply enrich your experience at a fair or gallery opening: all you need is openness and a little curiosity.

We understand that buying your first piece of art can be challenging, especially if you're unsure what to buy, where to buy it, or how to stay within your budget. Whether you're looking for a contemporary statement piece or want to invest in art for your home, there are plenty of ways to build an impressive art collection without breaking the bank and still have a fulfilling experience.

Learn more in our short guide about how to assemble an art collection you'll cherish and be proud of. You'll also discover why investing in a unique piece . A well-chosen artwork can not only enrich your life but also potentially increase in value.

Why collect art?

There are many reasons to start an art collection. Individuals can begin to invest , collect historical treasures support the – the reasons are manifold.

Collecting art is a very personal experience, but it also serves to emphasize aspects of one's own personality and to provide information about who one really is.

Forget preconceived notions about art collecting – it's not just for the rich and famous. Many new art collectors today actually start with a small budget as they find their way into the art world. A prime example is New Yorkers Herbert and Dorothy Vogel .

as "proletarian art collectors ," the American couple amassed a collection of over 4,782 works during their time as civil servants in New York City. Their collection, consisting primarily of minimalist and conceptual art, is among the most important art collections in the USA since the 1960s.

What “The Vogels” apart from most stereotypical art collectors is the fact that they only acquired works they personally liked and could transport home using public transportation. They displayed and stored their collection in their rent-controlled one-room apartment on Manhattan's Upper East Side.

First steps towards your own art collection

An interest in art and the decision to acquire a piece mark the beginning of an exciting journey. Having a clear idea of ​​what you like makes the search easier. Galleries, art fairs, and online platforms offer a wide variety of works. Here you can gather initial impressions and explore different styles. It's advisable to take your time and not be tempted by hasty purchases.

01 Consider WHY you want to buy artwork

It might be obvious, but it isn't. When you collect art, you're not buying objects; you're making a statement about who you truly are. Your art collection reflects your personality. It reveals your dreams, hopes, fears, and desires. It also exposes your quirks and sense of humor, as well as your ideas of beauty.

Art and love are the same: it is the process of seeing yourself in things that are not yourself

Quote by Chuck Klosterman ( American author and journalist)

 

An art collection is as unique as a fingerprint.

02 Throw your preconceived notions about art collectors overboard

Collecting art is not an exclusive pursuit for the wealthy – and probably never has been. Anyone can become an art collector. Especially today, art is accessible almost everywhere and even possible on a small budget.

Original artworks are already available for the price of a good dinner or a trip to the cinema. Many artists offer their introductory works for as little as 100 euros, and exceptional small masterpieces can often be found for under 500 euros.

Our prominent example – Herbert and Dorothy Vogel – dedicated their lives to building a significant collection of contemporary art. She worked as a librarian and he as a postal worker, and they invested their disposable income exclusively in the artworks in their collection, which ultimately comprised an incredible 5,000 pieces.

They dedicated their entire lives to this collection, undoubtedly demonstrating considerable luck and perseverance. They convincingly proved that even “ordinary” middle-class people can become significant art collectors.

03 Set a budget

Before you, as an aspiring art lover, begin collecting artworks, it is crucial to first establish a budget. Setting a budget will allow you to determine which works you can afford and where you want to acquire them.

A good approach would be to start small and gradually increase your budget as you expand your collection, build confidence, and deepen your understanding of art. A starting budget of €1,000 or less could provide a solid foundation, although this will naturally depend on your income.

Also consider your purchasing habits. Would you prefer to buy one high-quality original artwork for €1,000 every month, or opt for several more affordable pieces?

An important guideline states: quality over quantity , as your budget can change over time and is not a fixed indicator.

04 Set your goals

What is your specific goal with this art collection? Your motives and goals for buying art have a major influence on what kind of collection you ultimately build.

It is advisable to acquire artworks that you love and that bring you joy. Since you will be living with the art you acquire, it is wise to invest in pieces that inspire you anew each day. It is important to set and stick to a budget, but that doesn't mean you should settle for something that doesn't appeal to you.

At the same time, you shouldn't devalue a work of art simply because its price is below your perceived value for "good art." If you truly like the artwork, buy it, regardless of whether it costs 50 or 5,000 euros. A higher price doesn't necessarily mean a better piece of work.

Many collectors begin collecting for aesthetic reasons, for example, to beautify their living room. Art can undoubtedly transform a room and create beautiful interiors, but what happens when the collection outgrows the space?

As art collections grow in size, collectors need to consider logistics, installation, insurance, storage, and conservation of their works. It's always helpful to have a few trusted companies in mind.

Many people view buying art as an investment. While this is a well-considered approach, new buyers should understand that there are no guarantees when it comes to investing in art. If the return on your art investment is your primary reason for collecting, you should look for artists in the middle of their careers or established artists (so-called blue-chip art ), which means more expensive works.

05 Immerse yourself in the world of art

Once you've set your budget and defined your goals, it's time to prepare thoroughly. To truly enjoy art collecting, you should fully immerse yourself in the world of art and conduct extensive research!

Explore different types of artwork, media, and styles. Learn about artists, visit museums and galleries, or discover artwork on social media platforms like Instagram, Facebook, and Pinterest. By viewing more artwork, you will understand the differences in techniques, media, and styles among various artists.

The most important thing is to sharpen your mind and train your eye to recognize the kind of art that brings you joy. This will help you develop a better understanding of what kind of artwork you want in your collection. Perhaps you prefer abstract paintings, prints, sculptures, or black and white photography.

Once you begin to consciously recognize what fascinates you about certain works of art, you should go out and see as many of them as possible, preferably in the company of like-minded people.

Museums and galleries are great places to start. Most people have a good art museum nearby, and there are even more galleries. In large cities, there are countless options. Many galleries show rotating exhibitions, which usually last one to three months. These can solo or group shows opening reception is often held at the beginning of an exhibition , where you can get to know the local art scene.

Don't be afraid to ask questions, network, and read artist biographies. The best way to get insider tips is by exchanging ideas with other like-minded collectors at these events.

Art fairs also offer the opportunity to see many works at once. These usually take place over a weekend, and the artists are often present. There are many regional and local art fairs you can visit. Some artists open their studios to the public once or twice a year. This is a great opportunity to meet the artists in person.

Don't forget other places where art is displayed, such as businesses, public institutions or churches with exhibitions in their premises , or restaurants and cafes as alternative gallery spaces .

Auction houses can also be interesting places to view artworks before they go on sale. And of course, the internet an important resource for art lovers and collectors to view artworks digitally. While experiencing art in person is always advisable, the internet offers a wide range of works for research.

Clear pricing, easy access to a diverse selection of artworks, and the ability to compare artists, galleries, and prices from the comfort of your home make buying art online an extremely efficient and cost-effective option for new art collectors.

There's no longer any need to scour various galleries and studios with limited stock for price lists. Instead, you can take your time exploring artworks from around the world, purchase your favorite piece for just €50-500, and have it delivered directly to your doorstep.

06 Buying your first artworks

What should I buy? After completing your initial research, you'll be able to identify the themes, genres, and artists that appeal to you. It's important to have a general idea of ​​the styles you want to include in your collection before making your first art purchase. Still unsure where to begin?

Take a look at our brief overview of the different materials and media available for purchase.

Key selection criteria: Unique items & originals

A unique piece lends a special touch to a collection and can prove valuable in the long run. Original works have the advantage of being unique and often tell a personal story of the artist. Works by young and emerging artists, in particular, offer potential for appreciation in value.

It is important to develop one's own taste and to select works that evoke an emotional response.

Paintings by emerging artists often cost less than works by established artists. This offers a balanced way to acquire new artwork and get the essence of the artist's work at an affordable price. By purchasing smaller pieces, you can still add stunning original paintings to your art collection.

It's worthwhile to discover and support emerging artists. As an early collector, you have the chance to acquire unique works that will adorn your walls. Furthermore, you can take pride in supporting emerging artists and sharing your knowledge about them.

To find a promising new artist, review their CV, look for solo exhibitions or artist residencies, follow group exhibitions, and check if they are mentioned in the press or active in thriving art communities. Follow them on social media and observe their followers' reactions to their art. When building your art collection, trust your own eye and acquire artworks that appeal to you and fit your budget.

Budget-friendly options: photography and limited edition prints

Unique works of art, such as paintings, are one-of-a-kind and often expensive. Photographs and limited editions, on the other hand, are frequently produced in multiple copies, which generally makes them more affordable. Furthermore, limited editions are cheaper to ship because they can be sent rolled up.

If you admire a particular artist, but their original works are beyond your budget, limited editions could be a good alternative. These may be less expensive, but still valuable, especially if they are personally signed by the artist. Collecting art prints and giclée prints is a great starting point for your art collection.

Small sculptures (multiples, reductions) or photographs as limited edition fine art prints can also be wonderful additions to the collection.

Sculptures and design objects

When building an art collection, buyers often tend to consider framed canvases as their first choice, overlooking sculptures and design objects. However, these three-dimensional artworks are a fantastic addition to any collection and are excellent display pieces for the home.

It's worth considering small-scale sculptures and design objects as well, since they generally command a high resale value. Well-crafted pieces signed by the artist can make a valuable contribution and add diversity and a varied flair to your collection.

Art auctions: How to acquire artworks cleverly

Art auctions are another way to acquire high-quality works at affordable prices. Online auction houses like Sotheby’s or Christie’s regularly offer auctions that cater to both experienced collectors and newcomers. Careful research and setting a clear budget can help you find the perfect piece.

Young artists at the beginning of their careers often offer artwork at lower prices. These pieces can increase in value later as the artist gains recognition and acclaim. Art schools frequently hold exhibitions where works by talented students can be purchased.

Important tips for first-time art buyers

If you have never purchased a work of art before, there are a few important things to consider before making the decisive purchase.

Keep certificates of authenticity safe

When purchasing a work of art, a certificate of authenticity is of great importance to prove its genuineness. This document is also helpful if you wish to insure the artwork. Furthermore, your art collection may grow considerably in the future, and you may decide to sell or donate certain pieces.

It would be unfortunate if the certificates were lost, potentially causing problems. Therefore, art collectors are advised to keep important documents in a safe place.

Quality over quantity

Acquiring art can quickly become addictive once you get involved. However, it's important not to rush into it. Take time between purchases to ensure your taste remains consistent. Also, keep in mind that it's advisable to acquire a work of art in good condition, as restoring a damaged piece can significantly increase the cost.

Weigh your risks

With any form of investment, higher returns generally come with higher risk. You might hear or see other collectors buying young, up-and-coming artists and later selling them for a tidy profit – and it's tempting to follow their example.

However, we strongly advise against viewing art solely as an investment. It's important that you like the artwork, that you're prepared to live with it, and that you believe in the artist's career. If you're new to art, it's advisable to buy something more conservative and focus on established favorites.

A few words on dealing with galleries

Most art galleries are perceived as warm, sophisticated, and welcoming places where one can leisurely view the art and perhaps have a pleasant conversation with the staff. Good galleries invest time and effort in training their employees, advising interested collectors, and helping them develop their taste.

A sad reality of the art world, however, is the culture of exclusion. Galleries can be intimidating—especially for newcomers. Some are even deliberately designed to exclude all buyers except a small group, both in their physical presence and in their interactions with customers. We've all been in a gallery and experienced the cold shoulder from the staff.

Never accept this behavior. Remember that art galleries aren't anything supernatural—they're simply retail stores offering a certain type of product to buyers. Period. Keep in mind that you are the customer and therefore hold all the power in the situation, and that the staff is there to help you.

If you feel disrespected or rude in any way, leave the shop immediately and never return. There are countless other galleries and artists who would be delighted to build a long-term and meaningful relationship with you as a valued customer.

If possible, get to know the artist

Galleries come and go; that's the sad reality for small, local businesses. As a collector, it's best to build a direct relationship with the artist. These relationships should be considered the most important in the art world. You can find artists at gallery openings, art fairs, open studios, lectures, and, of course, on their websites and social media pages.

Knowing the artist personally allows you to learn a great deal about their work, their thoughts, their creative process, and the materials they use. You can also discuss how best to present and exhibit the art and how it relates to other works in your collection. Most importantly, you'll also learn something about the artist as a person.

This added dimension will deepen your appreciation for their artwork and enrich your acquisition beyond the mere purchase. Over time, some of my regular collectors have become close friends. The bond that arises from this shared interest is truly special, and I greatly value these relationships.

One major advantage: Artists usually offer their finest works to their regular collectors first.

Start small and build from there

It can be a wise decision to opt for a more modest piece for your first art investment. Even if your dream artwork is the size of a garage door and your budget is generous, it might be wise to start small.

Many collectors have found that smaller artworks in the €100-€500 range offer an ideal entry point. Instead of investing several thousand euros in a single large piece, you can acquire numerous smaller works – which not only broadens your collecting experience but also sharpens your eye for the overall focus of your collection.

This approach allows you to hone your collecting skills without risking significant financial losses. You could even consider it an investment in your own education as an art collector.

Consider your interior design, but only up to a certain point

Is it necessary for your art to match your sofa? That's entirely up to you. It's important to remember that collecting art and decorating with art are two different things.

When selecting a painting for a client, an interior designer will most likely base his decisions solely on the harmony of the overall design he wishes to create.

An art collector viewing the same painting might consider how it fits into their interior design, but they will also consider how it fits into their collection. Of course, these two considerations are by no means mutually exclusive.

Remember that art doesn't necessarily have to hang on the wall. There are many less traditional elements in your home that can be brought to life by a cleverly placed smaller artwork. Bookshelves, windowsills, desks, even above doors. This is an aspect of art collecting where there really are no rules.

Develop a theme for your collection

Many collectors prefer to organize their collection according to a specific theme. While not strictly necessary, this can be helpful for understanding the collection and guiding future additions. A successful art collection forms an organic whole, in which each piece is connected to the others in some way.

This doesn't mean they all have to fit together perfectly or be identical, but they should feel like they belong together in some way—that the group as a whole is stronger than the individual parts. This connection can be established through any aspect of the artwork that you personally find meaningful or appealing. For example, still lifes with apples, self-portraits, or frog sculptures could work.

You may not have a clear idea of ​​the theme at first, and that's perfectly fine. It will develop organically from the first works you acquire. If you prefer a more analytical approach, you can repeat the exercise mentioned earlier: Select 10 artworks and examine them for a common thread. Be sure to include all the works already in your collection in this analysis.

Although most collectors want to maintain consistency within their chosen theme, this should never be a rigid rule. If you are drawn to a work that lies outside your theme, that's perfectly fine. Remember, it's always about what you love; first and foremost.

Undecided? Hire an art consultant

If you're short on time or unsure about choosing a piece of art and need additional guidance, don't worry. Working with an art consultant offers a highly convenient solution. An art consultant can quickly find a wide variety of artworks that match your criteria and budget. They will also help you make an informed purchase, providing insights into the artists and their work that go beyond the obvious.

A fundamental understanding of your needs will save you both time and the consultant. Many online art platforms and galleries offer the option of using specialized art consulting services or chatting directly with experienced curators.

Studying art literature and visiting exhibitions also expands knowledge and sharpens the eye for quality and originality.

How to preserve and protect your art collection

If you've already started building your art collection or have just acquired your first artwork – that's fantastic! However, it's crucial to ensure your new piece is stored properly to guarantee its longevity.

The best person to contact is probably the one from whom you acquired the work. This could be the artist themselves or the gallery. For older works, you can also consult a conservator who specializes in the relevant medium.

He can assist you with restoration and preservation. Always invest in proper framing: works on paper should not be exposed to direct sunlight; ideally, use UV-protective plexiglass and ensure that works on acid-free paper are mounted.

Keep all documents carefully

Keep all documents relating to your art collection carefully in a safe place to prevent loss or damage. The purchase receipt is especially important. This also includes records from framers, restorers, and other professionals. Letters from the artist concerning the works in your collection should definitely be preserved, as well as any relevant emails that you might want to print out.

Essentially, you should keep every document that arises in connection with your collection. Provenance simply refers to the chain of ownership of a work of art. Especially with older and rare works, it becomes an important factor in determining authenticity and value. A painting that can demonstrate complete documentation from its creation in the artist's studio to the present day can be worth significantly more than a comparable painting without this traceable origin.

These documents are also crucial for the value of your collection if you wish to take out insurance or sell individual pieces later. If you plan to leave your artwork to your heirs or an institution, meticulous records are essential to preserve the value and vision of your collection and to ensure a smoother process for everyone involved.

Insure your collection against damage

The topic of insuring your collection is not covered in detail here, but it's important to be aware of this when collecting and to be prepared to delve into it further over time. Your household insurance or contents insurance already offer some basic coverage for your collection.

It's best to clarify this with your insurance agent to ensure your possessions are covered. If your collection is growing and represents a significant financial value, it might be worthwhile to take out a separate insurance policy specifically for the collection.

Your insurance agent can assist you with this. Documents relating to the origin and purchase history are particularly important. Keep all documents in a safe place. When it comes to financial matters, it is advisable to rely only on the help and advice of a qualified professional.

Value appreciation, investment and return

Art as an investment offers exciting perspectives. Works by established artists often have stable or rising market values. But artworks by up-and-coming talents can also prove to be valuable investments.

Judging by the news headlines, the value of some artworks increases dramatically over time. A contemporary painting by Basquiat, acquired for $20,000 in the 1980s, recently sold for $110 million.

However, this is not the norm , and you shouldn't expect to make similar profits. Buying art purely for investment purposes is rather the exception and should only be done with professional advice. The best approach to considering the value of your collection is to think about what it means to you personally.

It surrounds you with beauty, grace, and meaning, expressing who you are. You can spend hours admiring the artwork, discovering new meanings, noticing details you hadn't seen before, and in doing so, developing into an art lover. It's often said that collectors don't talk about owning artworks, but about living with them—almost as if they were family members, not possessions.

The art you live with may or may not enrich your financial portfolio, but it will definitely enrich your mind and soul. That's worth far more than the price you paid for it. Ultimately, that's what you're really acquiring when you collect art. It's an investment in yourself.

Crucial for a genuine return on investment is keeping an eye on the art market and its trends. A number of online platforms, services, and apps are available for this purpose.

Also read our articles on “Investing in Art” for detailed advice and valuable tips on building wealth with art.

Long-term perspectives

Patience is key. Appreciation in value often only becomes apparent after several years. With a diversified investment strategy, you can realistically expect returns of between 6 and 13% per year. From a collector's perspective, however, it is always worthwhile to choose works that not only have the potential to increase in value but also provide long-term enjoyment. An art collection should be enriching both financially and emotionally.

The care and preservation of artworks also play a crucial role. Professional storage and occasional restoration help maintain the value of the works. Regular insurance protects against loss or damage. A well-maintained collection remains a valuable legacy for generations to come.