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Online art auctions - the future is digital

Joachim Rodriguez y Romero
Joachim Rodriguez y Romero
Sat., December 28, 2024, 11:40 CET

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The character of art auctions has increasingly changed in recent years. First of all, there was the possibility to be switched on by stream for auctions.

In the meantime there are more and more auctions that only take place online. Who is this form ideal and what advantages does the art auction offer on the net? Online auctions sometimes play with the hammer of the classic auctions. However, the participant is certain that the participant is certainly without a hammer.

Online auctions sometimes play with the hammer of the classic auctions. However, the participant is certain that the participant is certainly without a hammer.
Online auctions sometimes play with the hammer of the classic auctions. However, the participant is certain that the participant is certainly without a hammer.
Photo source: Pixabay.com © Succo (CCO Creative Commons)

The trend towards digitization does not stop at art trade either. Art is increasingly sold on the Internet. There are many originals from artists from a wide variety of eras online.

The trend towards online auction was started at the large auction houses To make international customers easier to participate, they offered a live stream of their auction for them. Collectors who cannot or do not want to be in the hall were able to pursue the auction anonymously and in peace and bid at the relevant places. With this offer, the first step was taken in the direction of the online auctions .

  • What is an online auction?
  • Easier entry for those interested in art
  • Experts are just one click away
  • Who are online auctions interesting for?
  • Wider portfolio possible
  • Emotions are more and more addressed

The amount of works of art auctioned online already doubled last year. Around 22 percent of all works of art to be auction were auctioned online. The price of 71 percent of them was less than $ 5,000. Only five percent of the works of art auctioned online had a higher price than $ 50,000. So far, pure online auctions have been playing a subordinate role in the upper price segment.

In the next few years it will be shown how much the market opens in this direction or whether sales in the upper price segment will continue to be auctioned at live auctions.

What is an online auction?

At a pure online auction of art such as art-sauktion.de , the works of art are shown in high-resolution images. In the case of sculptures 3D representations are mapped. This is the only way to get potential buyers a realistic impression of the work of art. The course of a digital art auction can vary.

For many providers, the prospect logs in easily via the page and can bid online directly. When the minimum price has been surpassed, the highest bidder will be awarded the contract after the auction. The duration of the auction is different and often depend on the interest in the individual pieces.

Easier entry for those interested in art

Although art auctions usually take place publicly, they are fewer events for the mass. Here online auctions offer the ideal introduction for those interested in art who shy away from going to an auction or simply live in the wrong place. Instead of traveling to another city, the computer is conveniently used at home or in the office. This is much easier for most people to plan and with less effort.

Such an entry has further advantages, because with an online auction it is easier to keep a cool head. After all, the prospect is not distracted by the environment, but can concentrate on the information. In addition, this information is much easier to check online.

With just a few clicks and without any looks from strangers, information about the work of art can be controlled online in a matter of seconds.

Even an important point such as the price development can not only be found quickly most expensive works of art After all, developments in prices have been published in art auctions for almost four decades.

Experts are just one click away

Art auctions - trend towards digitization
Those who are unobserved get more important additional information.
Photo source: pixabay.com © Kevin Philipps (CCO Creative Commons)

Anyone who visits a gallery as a person will be presented. Not only facts can be checked online, but also various opinions can be obtained in parallel. A lot of information is faster online and the offer is often clearer on the portal due to the appropriate search functions than in an auction house.

This helps, especially when desired for a sensible investment. Because here it is crucial for everyone to have a lot of information. The online platforms offer different expert opinions and often very extensive information. But in addition, every interested party can quickly get other relevant facts and assessments of their favorite.

Who are online auctions interesting for?

Online auctions are significantly more informal than on site. The effort when visiting an online auction is lower and if you just want to look, you feel less to be rewarded with a purchase. It is irrelevant whether someone wants to beautify their living space or are looking for an interesting investment for the future. Online auctions are interesting for all people who art and like to stay for themselves.

Especially if you don't have much experience in offering in general and in art in particular, you should first try an online auction. Auctions follow certain patterns as well as most interested parties can determine concrete sequences. Anyone who has never felt the adrenaline at an auction could perhaps make fewer smart decisions live.

When an online auction, it is much easier to stay with yourself and the previously stuck financial framework.

Wider portfolio possible

Real galleries are often limited to a certain era or a specific direction - often due to the existing place. This is often easier online and the offer is much more diverse. Especially those who as a prospect may not yet know their own style or are more interested in many directions benefits from this.

In addition to well -known artists such as Jeff Wall, there are often exciting and young artists online. Because for unknown artists there is more space for unknown artists. In online auctions there are exciting works of art by well-known and less known artists Pop Art , Art Deco , magical realism or new objectivity.

Emotions are more and more addressed

Online auctions are by no means lifeless and stiff events, but have the character of a happening. The providers often come up with funny extras in order to keep the fellow intelligators emotionally in the action. This can be a special gong as well as a hammer that announces the end of the bid. Because even when an online auction should be addressed, the emotions of the prospect should be addressed.

Thusing functions via the app are also increasingly becoming the focus of the providers and also make participation easier for interested parties. Over the next few years, other special features will certainly be shown in the online auctions and they will become more and more developed into a special event.

Therefore: try it out today and have a say tomorrow.

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011.
Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/

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