From pop culture to eternity: how icons conquer the screen

They smile from billboards, stare from magazine covers, and fill our screens: icons . But what happens when these ephemeral figures of pop culture—film stars, musicians, athletes—leave the world of media and enter galleries or museums? They cease to be mere celebrities and become art.

The transformation is fascinating and complex. It marks the transition from an admired individual to a timeless symbol. A symbol imbued with meaning by society:

• Ideals and dreams: The icon often represents what an era aspired to.
  
• History and zeitgeist: It captures the atmosphere and the significant themes of its era.
  
• Messages and comments: Artists use the icon's fame to make their own statements.

In this process, the famous face becomes a canvas, an object of immortality. It is no longer about the real person with their flaws and their life, but about the image that has been created of them.

Art has the power to preserve the ephemeral. It removes the icon from the hustle and bustle of everyday life and gives it a permanent place in cultural memory. The following chapters will explore precisely how this almost magical transition works and which artists have significantly shaped it.

The moment of transformation: the icon as object

The birth of an icon in art often begins with a simple photograph. Mass media—newspapers, films, television—provide the material. They disseminate a person's image so frequently that it becomes etched into the collective consciousness. At this point, the image loses its function as a mere representation; it becomes the blueprint for a myth.

Art takes up these visual blueprints in order to reinterpret, dissect, or elevate them. The artist sees in the famous face not just a person, but a cultural phenomenon, an object of contemplation and veneration.

Perhaps the most prominent example of this transition can be found in Pop Art of the 1960s. A tragic event—the untimely death of a film star—provided the perfect inspiration for a timeless work of art. Andy Warhol's portrait of Marilyn Monroe is the prime example.

Warhol took the glamorous press photograph of the actress and reproduced it in bright, sometimes garish colors. He removed the depth of the person and instead emphasized the shallowness and interchangeability of fame. Through this serial production, he made two things clear:

1. The sheer scale of the veneration: The icon is everywhere; it is a consumer good.
   
2. The dehumanization through fame: The person disappears behind the mask of the symbol.

This approach is typical of transformation: Art takes something familiar, tears it from its original context, and presents it as something new – as a symbol that now stands for far more than just the original personality. The canvas becomes the place where the individual ultimately becomes a myth.

Andy Warhol and serial immortalization

Few artists are as closely associated with the transformation of icons into art as Andy Warhol . He was one of the first to recognize that in a society characterized by mass production and consumption, fame itself had become a commodity. His method was as simple as it was radical: serial repetition.

Warhol used screen printing . This process allowed him to reproduce the same portrait countless times. This had two important effects on the perception of the icon:

1. Devaluing reproduction: The sanctity or uniqueness of the famous person was undermined by constant repetition. Anyone could possess a piece of the fame, which weakened the aura of the original.
   
2. Reinforcing Iconization: Paradoxically, the endless repetition only made the image itself more powerful and immortal. The portrait became a pictogram of fame that everyone instantly recognized – whether it was Elvis Presley, Mao Zedong, or Jackie Kennedy.

Warhol's work was a commentary on the modern world. He immortalized not only the faces of celebrities but also symbols of consumerism, such as Campbell's soup cans . In doing so, he placed celebrity on the same level as any other mass-produced item.

His work is definitive proof that Pop Art has bridged the gap between the ephemeral world of pop culture and the eternal world of art. In the artist's studio, the icon becomes a timeless commodity and an integral part of art history.

The icon in classical and modern painting

The immortalization of famous or important figures on canvas is not an invention of Pop Art. Artists have always chosen icons of their time or culture as motifs – albeit with different aims.

In classical art, the icon was usually a religious figure or a ruler. Here, the portrait primarily served to glorify and demonstrate power or sanctity. Consider, for example, the richly detailed depictions of kings, emperors, or saints from the Baroque period . The person was idealized to emphasize their divinely ordained position. Art was thus an instrument of authority.

Modern and contemporary art takes a completely different approach. It uses the familiarity of icons to work with them or to question . Artists employ famous faces because these immediately elicit a reaction from the viewer.

• The commentary: An artist paints a politician in an unexpected or ridiculous situation to criticize power.
  
• The tribute: A street artist immortalizes a deceased music legend on a house wall to celebrate their cultural significance.
  
• The provocation: The icon is placed in a new, shocking context to reflect on societal taboos.

A good example is street art . Here, famous figures like Frida Kahlo or David Bowie are sprayed onto walls, taking them out of the museum context and integrating them directly into people's everyday lives. They become urban saints, symbols representing rebellion, creativity, or resistance.

The icon thus becomes a universal means of communication . Its fame allows the artist to quickly establish a connection with the audience and to convey the actual message – be it criticism, veneration, or provocation – directly.

Psychology of veneration: What makes the icon so attractive?

Why do artistically immortalized icons exert such a powerful attraction? The answer lies deep in the human psyche and the social fabric. It's not just about admiration, but about a form of projection .

When people stand before a work of art depicting a famous person, they often see more than just the likeness. They project their own desires, hopes, and fears onto that face. The icon becomes a reflection of collective longing .

• Idealization: Many icons – especially film stars – embody an unattainable, perfect status. Art preserves this ideal and makes it timeless.
  
• Identification: Despite its brilliance, viewers often search for a common denominator. The icon represents a life path that is either admired or understood as a warning.
  
• The memory anchor: The faces of famous personalities are closely linked to one's own memories – they remind one of youth , of major events, or of a particular political era.

The artists exploit this psychological connection. By removing the icon from its familiar environment and placing it in an art context, they force the viewer to engage with the symbol anew. The familiar figure suddenly becomes alien and prompts reflection.

The icon in art is ultimately a catalyst for emotions . It offers a safe space to grapple with profound themes such as fame, transience, beauty, and power without having to speak directly about oneself. The veneration of an art icon is therefore always also a questioning of oneself and one's own society.

Conclusion and outlook: the eternity of the drawn heroes

The journey of an icon from fleeting celebrity to eternal art is a fascinating interplay of media, society, and artistic vision. The central achievement of art lies in its ability to pluck the face from the flow of time and elevate immutable symbol

Artists from Andy Warhol to contemporary street artists use these culturally charged faces as a universal language. They do this to:

• To voice
  social criticism
• To celebrate ideals.
  
• To question the mechanisms of fame

The true value of these works lies not only in their aesthetics, but in their function as cultural anchor points . They show us whom we admired, what we desired, and what stories we wanted to tell as a society.

The icon in art is therefore far more than just a portrait. It is a document of the zeitgeist and a mirror of the collective psyche . As long as people create idols and as long as artists feel the need to comment on the world, the transformation of icons into immortal works of art will continue. These depicted heroes remain with us long after the actual individuals have left the stage of life.

Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza . Publicist, editor, and passionate blogger in the fields of art, design, and creativity since 2011. Graduated with a degree in web design from university (2008). Further developed creative techniques through courses in freehand drawing, expressive painting, and theatre/acting. Profound knowledge of the art market gained through years of journalistic research and numerous collaborations with key players and institutions in the arts and culture sector.

www.kunstplaza.de