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Project "Video Guerrilha" in São Paulo - Brazilian video art on house walls

Joachim Rodriguez y Romero
Joachim Rodriguez y Romero
Sat., January 27, 2024, 11:10 CET

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about art in Brazil when we hear in this country from an unusual art project or a Brazilian artist receives a renowned art prize. Both don't happen too often. However, this does not mean that the Brazilian art scene would have to hide.

On the contrary: the art is booming in São Paulo and elsewhere. This is also why a current video art project received the due public attention.

Project Video Guerrilha in Sao Paulo

A spectacular art campaign from São Paulo can currently be followed in artificial writings and on the corresponding online portals. In the street art project "Video Guerrilha", the Brazilian city of São Paulo itself becomes a museum-at least for three days and in a street.

As a result, we also learn a little more about the current video art in Brazil as artistic laypersons. You can see video art on the house facades of Augusta-Straße in the artist district of São Paulo. With outdoor art you can also bring people with afraid of thresholds who shy away from walking in the museums.

This also creates a colorful kaleidoscope of video -related art in Brazil.

What the participating video artists of Brazil project onto the house wall is up to them. It is clear to all recipients that video -based outdoor art works best at night. If you stroll through the played Augusta-Straße, the existing architecture and public space are suddenly moved into a different context by installations.

You may be closer to the motif shown, the house or the artist who is behind the installation. that the video art project takes place on Augusta Straße . This road once represented the disreputable and drug -contained red light district of São Paulo. Today, however, it is reserved for theater makers, musicians or bar owners. As a trendy district , this location was almost on staging outdoor art.

The “Video Guerrilha” project not only provides visual impressions on house walls, but also wants to promote the Brazilian video art itself through museum workshops or gallery events. Later you can also see this art project in Rio de Janeiro or Brasilia .

Brazilian art has had its roots in religion for a long time and dealt exclusively with sacred topics for just as long. In the meantime you can also find your artistic topics on the street. Brazil's artists are no longer a shadowy existence within the art scene, but were able to play forward.

At art fairs and in Brazilian galleries, American buyers who are looking for new talents are in particular.

On the Spiegel Online website you can find an impressive photo series about this project via the following link: Spiegel Online photo series on “Video Guerrilha” .

And here is directly to the English version of the project website: Videoguerrilha.com.br.

Owner and Managing Director of Kunstplaza. Publisher, editor and passionate blogger in the field of art, design and creativity since 2011.
Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza. Publicist, editor, and passionate blogger in the field of art, design, and creativity since 2011. Successful completion of a degree in web design as part of a university program (2008). Further development of creativity techniques through courses in free drawing, expressive painting, and theater/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www.kunstplaza.de/

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