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The compatibility of art and commerce - they become a cultural sponsor

Joachim Rodriguez y Romero
Joachim Rodriguez y Romero
Sat., January 4, 2025, 22:00 CET

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Art and commerce , culture and shopping - these are terms that are frequently facing and apparently mutually exclusive. In fact, their reconciliation is often difficult and is also very critically viewed by many sides.

Consumer art, representative, criticism

For example, commercially successful artists such as Damien Hirst or the most prominent street art representative Banksy creating so -called "consumption art" The former is also "cynical finance shark" , which leads to the original artificial idea of ​​absurd.

On the other hand, as an artist, you can also be a clever businessman and, as an artist, to see Damien Hirst appreciatively as a creative self -marketer. The anonymous Street Artist Banksy , which has been well established behind his pseudonym, clearly distances itself from the auction of his art, with which he rather pursues a social mandate than its material marketing. He sees himself as an urban artist who moves through the alleys in a socially critical mandate and leaves his art to enjoy the inclined public.

Culture and shopping - but compatible?

A project that tries to span an arch between culture and shopping is called Kultursponsor.net and interlinks these two areas. This creates a win-win situation for both areas by promoting cultural projects, supporting artists and art initiatives as well as the participating companies that donate part of the turnover to these projects can occur as a sponsor and thus achieve potentially higher media attention.
So if you want to donate to culture by simply buying online from your favorite dealers as usual, then this platform is an ideal point of contact.
culture sponsor.net (Screenshot from October 2015)
culture sponsor.net (Screenshot from October 2015)
In this way, online shoppers can now support artists and cultural workers without any effort by shopping on the Internet.
The consumer does not incur any additional costs for this and participation is possible both with and without registration on the website of the cultural sponsors.

Which projects are currently being funded?

The selection of participating projects and initiatives that can already be supported by the online shoppers is still quite clear, but it should grow quickly as soon as the website of Kultensponsor.net gains reach and receives more influx.

UN label-new inclusive paths for the performing arts

The international cultural project UN label , which new inclusive paths for the performing arts . In this context, around 100 artists with and without disabilities from all over Europe deal with new inclusive and innovative possibilities of the performing arts over a period of two years.

The implementation takes place as part of various workshops, an artist residence and a large multidisciplinary dance theater production, which is presented as a national and international guest performance at well -known festivals.

UN label is a cooperation project with partners from England, Greece, Turkey and Germany.

World statement "If judge ... then set up"

This unusual art project, which was initiated and implemented by Peter H. Kalb, has set itself the task of creating a global presence for the motto "if judge ... then set up". This goal is pursued with the spread of a small unlimited sculpture that sends its inspiring message to the immediate surroundings and the people in it at every location.

With this project, the circumstances were taken into account that people often (too) judge (too) quickly, often hit their judgments hard and less reflected, and thus cause great damage to their fellow human beings.

The sculptures oppose this and appeal to people to pause briefly in this tiny but decisive moment when he decides to make a judgment. A lot of pain, suffering, hatred and anger would disappear from our world ...

Owner and Managing Director of Kunstplaza. Publisher, editor and passionate blogger in the field of art, design and creativity since 2011.
Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza. Publicist, editor, and passionate blogger in the field of art, design, and creativity since 2011. Successful completion of a degree in web design as part of a university program (2008). Further development of creativity techniques through courses in free drawing, expressive painting, and theater/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www.kunstplaza.de/

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Living from art

A fundamental need for every artistically creative person is likely to be the ability to live off their art.

To secure one's existence, it's essential to earn money with art. In fact, many artists can live well off their creative work today, contrary to the majority's perception. Nevertheless, a vast majority of freelance artists still rely on additional income sources (e.g., giving courses, commissioned work, side jobs, etc.).

Recognition as an artist often does not bring immediate financial security. Therefore, artists are often also life artists.

The opportunities to make a living from one's own art have, however, grown significantly due to the internet and social media. As an artist, however, you must be versatile and flexible to succeed. A certain degree of perseverance is also essential.

Customer care and self-marketing are also important pillars for success as an artist.

In this section, we compile numerous articles, information, tips, and advice to help you make a living from your art.

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  • Success as an artist 2025: trends, strategies and tips from the best of your field

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Highlighted artwork

  • "Marilyn" (1999) by Cindy Sherman, limited lithograph
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  • Abstract nude drawing 'Sleeping Woman' (2021) by Stefan Szczesny, acrylic on canvas
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  • Pin up Pop Art "Virnaburger" (1965), limited offset lithograph by Mel Ramos
    Pin up Pop Art "Virnaburger" (1965), limited offset lithograph by Mel Ramos
  • Sabrina Seck: "Hydra" (2023), Giclée Fine Art Print on canvas
    Sabrina Seck: "Hydra" (2023), Giclée Fine Art Print on canvas
  • "Broken Angel" - Conceptual photography by Peter Zelei as Giclée Print
    "Broken Angel" - Conceptual photography by Peter Zelei as Giclée Print

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  • Terracotta belly vase with rattan details, grey (size: L) Terracotta belly vase with rattan details, grey (size: L) 65,95 €

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