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Art as a lottery for the greedy? The true motives of art collectors

Joachim Rodriguez y Romero
Joachim Rodriguez y Romero
Thu, November 14, 2024, 3:14 p.m. CET

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Hundreds of Andy Warhol forgeries and one original drawing worth $20,000 were sold for $250 each.

In the USA, a collective of artists recently caused a sensation with a project to reveal the supposedly true motives of art collectors.

To that end, the Brooklyn-based art collective MSCHF drawing Andy Warhol from 1954 titled “Fairies” for $20,000.

 

Possibly Real Copy Of Fairies by Andy Warhol BY MSCHF, 2021
Possibly Real Copy Of Fairies by Andy Warhol BY MSCHF, 2021
“Fairies” © MSCHF

's original work Andy Warhol was scanned, and 999 copies were redrawn by a robotic arm. According to a video on the collective's website , each copy then underwent a degradation process before being authenticated by MSCHF as a "Possibly Real Copy of 'Fairies' by Andy Warhol by MSCHF"  .

The original was then mixed together with the 999 copies and sold for $250 each, destroying every recording of the original piece.

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Art as a lottery – similar to a lottery, art buyers could draw a dud or the jackpot for a price of 250 USD.

The collective titled their work “Possibly Real Copy Of 'Fairies' by Andy Warhol (2021)”.

The head of the artists' group, Lukas Bentel, links the unusual action to an attack on the established art scene.

He postulates:

For the majority of wealthy individuals who collect art, it is not about aesthetic value, but solely about investment value.”

Furthermore, he states:

By mass-producing Fairies, we obscure the artwork's provenance. Although physically undamaged, we destroy any future confidence in the work's authenticity. By burying a needle in a pile of needles, we make the original just as much a forgery as any of our copies

The collective adds that the copies—or more precisely, the entire process of copying and selling Faries' work—belong to them. Therefore, there are not 1,000 copies of a Warhol, but rather 1,000 co-owners of a single work by the collective.

Given that Warhol welcomed all mass-produced items, one wonders if he would toast the creators of this art project with a well-kept bubbly drink.

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011.
Joachim Rodriguez y Romero

Owner and Managing Director of Kunstplaza . Publicist, editor, and passionate blogger in the fields of art, design, and creativity since 2011. Graduated with a degree in web design from university (2008). Further developed creative techniques through courses in freehand drawing, expressive painting, and theatre/acting. Profound knowledge of the art market gained through years of journalistic research and numerous collaborations with key players and institutions in the arts and culture sector.

www.kunstplaza.de

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