Tikok has put a comet climb in recent years and has developed from a simple platform for short videos to a real game-change in the field of digital marketing. With over a billion of active users worldwide, the platform not only offers entertainment, but also an invaluable opportunity for companies to present their products and services of a broad target group.
tool for performance advertising is particularly exciting , which enables advertisers to make their campaigns even more precisely and more targeted. But while this development is promising, it also raises questions-especially with regard to the controversial trend, to buy TikTok followers.
In this article we take a closer look at the new performance advertising tool from TikTok, discuss its effects on digital marketing and illuminate how the purchase of followers fits this picture-or maybe better said why this trend should be questioned in today's marketing landscape.
Tikok's performance advertising: What is the new tool?
Tikok recently introduced a new tool for performance advertising Photo by Solen Feyissa @Solenfeyissa, via Unsplash
Tikok recently introduced a new tool for performance advertising, which enables brands and advertisers to make campaigns on the platform more targeted and more targeted.
So far, many companies have used Tiktok primarily for branding purposes (for artists one speaks of personal branding )-in order to increase awareness of their brand and increase their awareness. But with the new tool, the focus is increasing on the performance measurement and maximizing the Return on Investment (ROI).
What makes this tool so special?
In the following video by Ferris Bühler Communicationsyou will learn which properties TikK Performance Marketing makes it particularly attractive for advertisers and what advantages they offer:
1. Automation and machine learning
Tikok relies on sophisticated algorithms, which are optimized by machine learning. These algorithms analyze the user interactions in real time and automatically adapt advertising campaigns to achieve the best results.
Advertisers can therefore rely on the fact that their ads are displayed to the right people at the right time.
2. Target group precision
One of the greatest strengths of the new tool is its ability to define target groups extremely precisely. Based on the huge amount of user data that TikKok collects, advertisers can target specific demographic groups or behavior patterns.
Whether according to age, gender, interests or even interaction behavior-the new performance advertising tool enables exactly to address users who are most likely to convert.
3. In-depth analytics
The new performance tool from TIKTOK offers detailed insights into the performance of campaigns. Instead of relying on superficial metrics such as views or likes, advertisers can carry out deeper analyzes to understand exactly which ads work best and why.
This not only makes it easier to optimize ongoing campaigns, but also helps to plan future strategies.
Performance advertising and organic growth: the key to success
Performance advertising leads to organic growth and sustainable success
What makes Tikk's new tool so valuable is the possibility to measure the success of campaigns exactly and to adapt to the results based on the results. In contrast to traditional advertising methods, for which it is often difficult to determine the actual effect of an advertisement, performance advertising enables a clear link between investments and results. But why is that so important?
On a platform like Tikkok, where the competition for attention is extremely high, it is not enough to just be present. Companies must ensure that their content is not only seen, but also seen by the right people - those who are actually interested in their product.
Organic growth, i.e. the natural growth of a brand without the use of paid advertising, is still a central success factor.
Tikok's performance advertising helps to support this organic growth by stamping the tools to create more efficient campaigns that rely on real interactions and commitment.
TIKTOK advertising switch in 2024 (tutorial) - step by step instructions for beginners
In the video tutorial of Content Creator Vilius Lite (YouTube: @viliuslite) you are gradually led through all functions of the TikKOK ADS:
The Tikok Pixel
Why Tikkok ads?
The optimal advertisement
Campaign strategy
Put on a campaign
Scalate the campaign
Scaling strategies
Buy TikTok followers: a controversial topic
Against this background, the question arises: Where does the purchase of Tikok followers fit in this picture?
The purchase of followers , likes or views is a practice that has existed on social media for years. There are numerous providers who offer companies and individuals the opportunity to artificially raise their follower numbers. At first glance, this may seem attractive - a larger follow -up advertising can strengthen the trust of potential customers and give the impression that a brand is popular and influential.
But the purchase of followers brings with it numerous disadvantages that are becoming increasingly serious in the modern marketing landscape, especially with the introduction of performance advertising.
Why Follower buying is a dangerous fallacy
1. No real interactions
Purchased followers are often inactive or consist of bots. These users do not interact with the content of the brand, which means that the commitment (i.e. likes, comments and shares) remains disproportionately low compared to the number of followers.
However, algorithms, such as Tikok, prioritize content that create real commitment. If a brand has many followers but little interaction, this can lead to poorer visibility.
2. Loss of credibility
Consumers are becoming increasingly suspicious of brands that brag follower numbers with artificially bloated. Especially on platforms such as Tikkok , where authenticity and organic growth are valued, the purchase of followers can quickly backfire.
Users often notice when a brand has a lot of followers, but only a few real comments or interactions.
3. Invaluable data
One of the greatest advantages of TikK's new performance advertising tool is the option of creating precise campaigns based on real user data. However, if a brand falsifies its follow -up advertising base through purchased accounts, this data is worthless.
The information gathered does not reflect the actual target audience, and advertisers risk drawing incorrect conclusions and making their campaigns inefficient.
4. Sanctions and closures
Platforms like Tikkok have taken measures against the purchase of followers. In some cases, this can even cause accounts to be sanctioned or permanently blocked.
Companies that want to build up their credibility and reach risk long -term damage with such practices.
TikK's performance advertising as a solution for sustainable growth
Instead of relying on the purchase of followers, brands should invest in sustainable strategies in order to achieve organic and authentic growth. Here Tikk's new new tool for performance advertising offers a clear alternative. Through precise targeting options, machine learning and detailed analyzes, companies can present their content to the right users-people who are actually interested in their products and are willing to deal with the brand.
With this tool, brands can build long -term relationships with their followers, promote real commitment and naturally increase their reach. This not only leads to better results with regard to conversions and sales, but also strengthens the credibility and trust of the target group.
Conclusion: authenticity with artificial popularity
Tikok's new performance advertising tool is a turning point for advertisers who want to exploit the full potential of the platform. At a time when authenticity and real commitment count more than ever before, buying followers is an outdated and risky strategy. Companies that focus on sustainable growth and want to address their target groups authentically should rely on tools such as performance advertising in order to achieve real results.
When Tikok is not uncontroversial as a platform and a US court even consider a ban from Tikkok , the European Union has not yet been mentioned. Therefore, the platform will continue to remain an important component in the marketing mix of young creatives.
Ultimately, it is not the sheer number of followers that define the success of a brand, but the quality of the interactions and the strength of the relationship with the followers. Tikok offers the opportunity to promote these relationships - and this is a much more valuable capital than any popular popularity.
Owner and Managing Director of Kunstplaza. Publicist, editor, and passionate blogger in the field of art, design, and creativity since 2011. Successful completion of a degree in web design as part of a university program (2008). Further development of creativity techniques through courses in free drawing, expressive painting, and theater/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.
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