The world of social media is dynamic and often unpredictable, but a platform has become particularly important in recent years: Tikkok . What originally started as an app for dance videos and short sketches has developed into a powerful tool for artists to present their works to a wide audience.
If you have so far hesitated to use the app, the perfect time is now to deeper into the topic and find out how Tikkok can revolutionize your creative work.
Why Tikkok?
Tikok has over a billion active users worldwide and grows steadily. This platform is not only a playground for viral videos, but also offers artists unique opportunities to present their works and build a bond with new and existing fans.
Tikok's algorithms are particularly clever in promoting content that commit and fascinate.
The power of the algorithm
A remarkable aspect of Tiktok is the for-you-feed , curated by a highly developed algorithm . It shows users content based on their behavior and interests. This means that artists with a small fan base also have the chance to be discovered.
The platform rewards creative and unique content, which makes it ideal for artists who are looking for new ways to show their works.
Tikok as a marketing instrument for artists
TIKTOK is a powerful marketing instrument for artists Photo by Olivier Bergeron @obergeron, via Unsplash
Consider Tiktok as your digital gallery , in which you not only present your work, but can also document the creative process. Users are often fascinated by the stories behind the works of art.
Show how to create a new work, share your inspiration and let your followers participate in moments of failure and success. This creates closeness and authenticity.
Creative content that is well received on Tikok
Tikok has established itself as one of the most dynamic platforms in the creative industry. But what content works particularly well and how can you benefit from it as an artist?
Let yourself be inspired by our list and discover how you can use Tiktok to lead your creative ideas to success.
01 Behind-the-scenes insights
One of the best ways to captivate your audience is to give process of creating your works of art People love to see how a work of art creates from ideas to perfection.
Videos that show your work steps not only offer interesting content, but also build a personal connection to your followers.
02 Timelapse videos
Time-lapse videos are perfectly suitable for compressing long creative processes and making it understandable quickly.
Whether painting, sculpture or graphic design - the accelerated format enables spectators to experience the often protracted creative process in a few seconds. A well-made timelapse video can make real miracles and make your content more attractive.
03 before and after comparisons
You can achieve an impressive effect on TikTok with before and after videos . Whether it is an empty canvas that becomes a masterpiece or an old sculpture that is restored - such transformations practice an immense appeal.
The transformation of a simple material into a work of art always inspires spectators.
04 Artistic Challenges
Tikok is notorious for his challenges , which can go viral within a few days. Start your own challenge or take it to existing part. A creative task that the audience can reproduce ensures interaction and brings their art to the feeds of many users.
Topics can be, for example: "Draw a self -portrait in 10 minutes" or "Design a work of art with just one color" .
05 tutorials and instructions
Educational content has a high priority on Tiktok. Share your knowledge through short tutorials and instructions. Show specific techniques or tools that you use.
It doesn't always have to be complicated instructions; Simple tips and tricks, such as "How to set shadows correctly", can also be valuable content that inspires your audience.
06 insights into art history
Kunstaffine users appreciate it when artists share their knowledge of art history and different styles. Short clips in which you explain famous works of art or techniques and maybe even re -enact can be very popular.
Such content not only offers an image added value, but also position them as a knowledgeable artist.
07 use trends and music
An essential feature of TikTok are his trends and the viral sounds. Use them to make your content more relevant. A popular option is to creatively integrate current trends into their works of art or to create works of art into known sounds.
In this way you increase the likelihood that your video will be seen by many users.
08 collaborations with other artists
Cooperation is very common on Tiktok. Work with other creative people - be it through common videos, duets or creative competitions.
Such collaborations can significantly increase the reach of their profile and attract new followers.
09 Interactive content and Q&A sessions
Tie your audience by inviting it to ask questions and create videos that answer the questions. This not only promotes interaction, but also strengthens bond with her followers.
In addition, interactive content such as surveys or games around your work of art can create excellent commitment.
10 live sessions
With live function, you can interact directly with your audience. Organize live paintings, questions and response sessions or small workshops in which you demonstrate techniques and respond to questions.
This offers an excellent opportunity to build a closer bond with your followers and at the same time increase their visibility.
11 creative transitions
The platform offers a variety of tools and effects with which you can design creative transitions between scenes or shots.
These visual tricks can make your videos more dynamic and exciting. Experiment with these options to make your content even more impressive.
12 humor and entertainment
Don't forget to integrate a touch of humor and entertainment into your videos.
Funny sketches, parodist moments or unexpected turns remain in the viewers and promote sharing their content.
13 personal experiences and emotions
Let your audience participate in your emotional heights and depths. An authentic video that shows how art helps you to survive difficult times or how proud you are on a perfect work can establish a strong connection to your followers.
New Tikkok features for Künsterinnen
Tikok is continuously committed to optimizations and new features to promote the user experience. We have put together the most important points for visual artists.
Since summer 2023: "Work with Artists" Feature
Since summer 2023 there has been a feature on Tikkok that offers users the opportunity to design monetized campaigns together with their favorite artists. This tool is entitled "Work with Artists" and follows an appealing basic idea: artists and labels can set a budget to motivate TikK creators to present their music on the platform and create creative content for selected songs.
As soon as the videos created are published, the creators receive a remuneration that depends directly on the performance of the video - the more successful the video is on the platform, the higher the income! In addition, rewards will be awarded to the creators who make it into the top ten.
Since December 2023: Artist Day / Artist Account and Profile Adaptation
In order to increase the growth of your followers, Tiktok introduced the so-called artist account at the end of last year. This special account for artists comprises a variety of functions and advertising options. All you need is at least four content that you have previously uploaded to TikTok.
The artist account provides a variety of functions that aim to facilitate navigation on the platform and further develop their profile among fans.
Künstler-Day : To identify yourself as an artist and to inform the community about it.
New publication : to emphasize a fresh publication. Artists have the opportunity to put a title in the foreground over a period of 6 weeks: up to 14 days before and up to 30 days after the publication. The new version is also displayed on the discovery pages.
After filtering the artist : to fix a message on the discovery page, regardless of whether it is a title or a trendy video.
Behind A Song : To reveal stories or sources of inspiration.
"Music"tab : To put together the artist's entire catalog so that fans can familiarize himself with the world's world. This function is updated automatically as soon as new titles are provided on the platform.
Fan Spotlight: To highlight the bestUGC contentin the music tab. UGC stands for user -generated content created by the users themselves. As a UGC Creator , it is your responsibility to produce content for companies that are primarily used in advertisements, but are also used in the social media contributions from companies.
With the function of the artist account, creative people have the opportunity to add a “artist” day , which distinguishes them from ordinary users.
This day is displayed under your account name and signals the TIKTOK community and potential new fans that you are an artist. With regard to the publication, this special tool supports you to maximize your reach and the effect of your new release.
Musicians in particular are recommended to highlight their current release 14 days before and 30 days after publication during this day. In this way, the upcoming release is automatically presented on the discovery pages of the catalog.
This represents a central area on the platform in order to achieve as much visibility as possible. While this feature was primarily designed for performing artists such as singers and bands, it can also be used for visual artists.
How much can you earn with Tikkok
TIKTOK is a platform with well over 1 billion users that offers numerous options for monetizing creative content. The creators of the creator vary greatly and depend on factors such as the number of followers, commitment and the chosen monetarization strategy.
With increasing investments of brands in TikTok content, it makes it easier for Creator to generate income, especially in the roof countries, where the market for influencer marketing continues to grow.
Tell stories with your videos. Take your viewers on a trip - from the concept idea to the completion of a work. Use the short video form from Tikkok to create tension and interest.
Tip 02:Use hashtags
Use relevant hashtags to increase the visibility of your videos. Hashtags like #art, #Artistontikok, and more specific tags such as #watercolorartists or #sculpture artists help to make your content visible in the flood of videos.
Tip 03:Network
Interact with other artists and participate in Challenges. Cooperations and duets with other Tikok artists can help you expand your reach and win new fans.
Tip 04:Creative Challenges
Start your own challenges and let other artists participate in your creative process. This can increase the interaction and commitment of your followers.
Tip 05:The correct equipment
It doesn't always have to be expensive equipment. A good smartphone, a small tripod and decent lighting can already be enough.
Apps such as Filmorago or Inshot help you to work your videos professionally.
Tip 06:Coping with challenges
Of course there are also challenges. The algorithm can be unpredictable and not every video becomes viral.
Consistency and authenticity are the key here. Stay faithful to your style and don't let yourself be discouraged.
Success examples - artists on Tikkok
Here is a list of some popular Tikok artists who have built up a considerable fan base through their creative work and commitment:
Devon Rodriguez (@Devonrodriguezart)
Devon is known for his lively "Subway Sketches" , in which he portrays passengers in the New York subway and records their surprised reactions.
His authentic and moving content brought him millions of followers.
The Canadian artist Matt Chessco connects music and art on his channel, where he has 2.7 million subscribers and generates 58.5 million likes. Matt is mainly devoted to painting of prominent personalities and also has a large followers on Instagram and YouTube. It resides in Montreal and has an important US target group.
Armanee Sinaga, a 20-year-old artist from Arizona, has an impressive support for 505,000 followers on Tiktok and reaches 14.5 million likes. As a convinced vegan, Armanee is devoted to precise sketches and drawings in black with spring and pencil, which are inspired by mythical motifs. Your engagement rate on Instagram is remarkable 13.75 % and thus clearly exceeds the average.
The American installation artist Alexa Meade has made a name for herself through portraits that are applied directly to human skin and create a fascinating connection between three-dimensional and two-dimensional art. With 232,000 followers and 3.3 million likes on Tiktok, Alexa was presented on behalf of Apple in Vice and is entitled Google Artist in Residence.
The painter Morgan Gray, who lives in New Orleans, has worked as an artist since graduating from the university in 2017. A large part of the content that Gray divides into Tiktok shows close -ups of specific details of their paintings (usually while she puts on the last subtleties) before withdrawing to look back to look at the overall picture of the artwork.
Gray uses her presence on Tikkok to emphasize the multi -layered details of your works, which are characterized abstract patterns With videos that analyze the use of smooth lines and the structure of shapes, Gray captivates her audience and arouses curiosity on how each of her works of art will ultimately look.
For all those who are enthusiastic about prints than for painting, the artist based in Brooklyn Tabitha Whitley offers a remarkable portfolio that can see her followok via her Tikok account. While Whitley has videos that present their paintings and drawings, their prints impress with the representation of the different phases that lead to the creation of their works of art.
From sketching to carving to printing, Whitley's process of printing is clearly and comprehensibly shown, so that it is appealing enough for the audience to follow him. It is also an advantage that the prints created are also of great beauty.
For supporters of photographers such as Rankin, the advertising and fashion photographer Derrick Freske has created an impressive TIKTOK portfolio that documents his work at different shootings. By presenting his projects with magazines, brands and personalities, Freske would like to advertise his photography and give the audience advice on how it can make his own high -quality portrait.
The excellent quality of his videos ensures that Freske's photos give your Tikok feed a certain elegance, while the recordings behind the scenes allow a look into his creative process and his work environment. The audience could first come to Freske due to the appealing aesthetics of his feed, but ultimately they stay to observe how he achieves the perfect recording.
The artist and content producer Perry Picasshoe shows and sells his works on his social media. Perry masters all pronouns and has 170,500 followers and 8 million likes on Tiktok. On his website, he offers prints, clothing and accessories for sale. Perry is perceived as brave and appealing.
The Internet would not be what it is if there were no more strange aspects, and the ceramic artist Tatiana Cardona creates works that belong in this category. Art can generally be bizarre and humorous (we think of you, Jeff Koons), and Cardona takes up this topic by integrating an exaggerated couple of lip in all its ceramic work.
The lip motif was inspired by feminist movements of the middle 20th century when bright red lipstick became a visual sign of resistance for many women. By incorporating this element into her works of art, Cardona creates ceramic pieces that are playful and extravagant enough to captivate the attention of every follower of the girl power movement.
The 34-year-old German photo-realistic artist Alpay Efe is currently a residence in the Netherlands. On his tictok channel, which counts 31,600 followers and 339,000 likes, he shares time-lapse videos that document the process from sketch to the completed work. He also has a supporter in the Philippines and in Brazil.
Rudy has made a name for herself through his art of the scissor cut. In his role as a social media marketing expert, copywriter, street art, photographer, photographer, video producer, DJ, music producer and product designer, his works were considered on platforms such as ESPN, Buzzfeed, NBC and Reddit. He counts 4.5 million followok on Tikkok and enjoys 136 million likes.
Sophie McPike is an artist and illustrator from Melbourne, who creates living prints with watercolor paints, ink and acrylic. Similar to how many artists on Tikkok, McPike chooses the form of process videos that capture the development of one of their works of art from the first sketch to completion.
McPikes videos are part of the category of relaxing process videos, with the artist often accompanied by her work with calm or jazzy background music. These videos create a calming atmosphere that also underlines the gentle aesthetics of McPikes illustrations.
The abstract artist and social media influencer Taylor Quintara from New York is enthusiastic about fashion. With 217,900 followers and 11.2 million likes on Tiklok, Taylor runs both a fashion blog and separate Instagram accounts for art . She also supported AfterPay USA during New York Fashion Week.
The award -winning artist Sara designed fantastic glittering works of art and gained attention when she emphasized the stretch marks of women with glitter. With one million followers on Instagram, it has a comparatively new TikTok account. Their main audience mainly consists of women in the United States and Great Britain.
These artists offer a wide range of creative content and inspiration. They show that Tikkok is a great platform for artistic expression and innovation. You could see these artists to find ideas and motivation for their own projects.
Nice to know - exciting facts about Tiktok
Did you know that Tikkok was originally an app called Douyin , which was started in China in 2016? Tikok is the international branch of this app and has developed rapidly since then.
In addition, Tiktok not only has young users : the age group of 30 to 49 years is growing steadily and now accounts for a significant part of the user base.
Final thoughts
The use of TikTok requires courage and creativity , but the rewards can be immense. It is a promising opportunity for artists to reach a much larger target group, immerse themselves in real interactions and to raise their artistic career to a new level.
However, one should also consider how much time and effort may invest in this marketing channel. An attempt is worthwhile in most cases, but the platform makes it too easy for you to spend countless hours on it. Therefore, always keep an eye on the relation of effort and potential yield.
Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.
A basic need for every artistically creating person should be able to live from his art.
In order to secure your own existence, it is essential to make money with art . In fact, contrary to the majority perception, many artists can live well from their creative work these days. Nevertheless, a vast majority of all freelance artists are dependent on further sources of income (e.g. giving courses, order work, part -time jobs, etc.).
The recognition as an artist often does not yet bring any direct financial security. Therefore, artists are often life artists at the same time.
However, the possibilities of being able to live on your own art have grown greatly through the Internet and social media. As an artist, however, you have to be versatile and flexible to be successful. A certain degree of perseverance is also essential.
Customer care and self -marketing are also important pillars for success as an artist .
In this section we have numerous contributions, information, tips and advice, which should help you live from your art.
The excellent user interface from Luminar Neo was developed to address a wide range of users with different levels of experience. Complex, multi-stage processes are automated by intuitive AI-based controls.
Now you can massively save with the 3-year anniversary offer from Luminar Neo.
These are advertising ads. Basically, we only place products/services that we can recommend without restrictions. More information here.
We use technologies such as cookies to save and/or access device information. We do this to improve the surfing experience and (non -) personalized advertising. If you agree to this technologies, we can process data such as surfing behavior or unique IDs on this website. The non -consent or the revocation of the consent can have a disadvantage on certain characteristics and functions.
Functional
always active
Technical storage or access is absolutely necessary for the right purpose of enabling the use of a specific service, which is expressly desired by the participant or user, or for the sole purpose of carrying out the transfer of a message via an electronic communication network.
Prefer
Technical storage or access is required for the lawful purpose of storing preferences that have not been requested by the subscriber or user.
statistics
The technical storage or access, which is carried out exclusively for statistical purposes.Technical storage or access, which is only used for anonymous statistical purposes. Without a summon, the voluntary consent of your Internet service provider or additional records of third parties, the information stored or called up for this purpose cannot usually be used to identify you.
marketing
Technical storage or access is required to create user profiles to send advertising or to pursue the user on a website or over several websites for similar marketing purposes.
