Tikok Triumph: Viral mechanisms of the short video sharing platform for artists decrypted

We all know Tikkok , this ubiquitous social media app, which has gained popularity since its introduction in September 2017 at a rapid pace. Originally designed as a platform for the creation of short, authentic videos, Tiktok has now expanded to over 150 markets worldwide. The result is a phenomenon that goes far beyond the mere entertainment value and has developed into a cultural movement at a global level.

In 2024, Tikkok is already more than 2 billion users and is thus one of the most dominant forms of entertainment, which is particularly valued for younger generations (keyword: Generation Z). The platform has also proven to be extremely effective when it comes to transforming previously unknown songs into global hits that conquer the music charts.

In recent years we have been able to observe how numerous artists and songs achieved unexpected attention through viral trends and challenges on Tikkok and thereby significantly influenced public perception.

Tikkok has developed into an indispensable part of the music marketing landscape in particular since 2020. The platform enables artists to present their works in an innovative way to a broad audience and to maintain a direct interaction with their fans.

This dynamic means that musicians not only have the opportunity to promote their music creatively; You can also influence their success directly.

In view of these impressive developments, we have decided to create a comprehensive guide that examines the diverse mechanisms of TikTok in detail. In this guide we will discuss some of the most important strategies for music advertising on Tiktok.

Our goal is to offer you valuable insights and provide practical tips so that you can exploit the full potential of this platform. In this way, we not only want to expand your knowledge, but also encourage you to actively deal with the diverse possibilities that provides the Tikok for the doctorate for your music.

TIKTOK - From newcomer to social media giants

The era, in which Tikkok was seen as a newcomer to social media, is now over. The platform, which became known primarily through its dance videos, now records around 1.56 billion active users a month worldwide and thus takes fifth place among the most popular social networks.

The Chinese counterpart to Tikkok, Douyin , even takes second place in the most popular social networks in China - with a user share of 78.4 percent. The parent company of both platforms, bytedance Ltd. was recently classified with a value of $ 225 billion than the most valuable non-listed company worldwide.

Generation Z in focus

In contrast to the established social media giant Facebook, Tiktok is clearly aimed at a younger target group. In 2023, Generation Z in Germany provided the largest user group with a share of around 53 percent.

Female Tikok users between the ages of 18 and 24 dominate the platform worldwide. The generations z and alpha show a special enthusiasm for this platform, which convinces with entertaining content, practical life hacks and comfortably consumable content from their own bladder.

"viral" and reach a wide audience through purely organic growth

With a forecast daily useful life of 76 minutes, Tiktok is the most popular social medium among 18 to 24 year olds- far ahead of Instagram and Snapchat .

What is Tikkok? -the short video platform in a nutshell

The general perception of Tikkok as a mere short video sharing platform falls short. Although the format is not new and other platforms such as Snapchat or Instagram offer similar functions, Tiktok differs in its unique algorithm, which delivers hyper -personalized feeds and was decisive for the success of the app.

In his first year 2017, Tikkok remained rather inconspicuous internationally until the merger with musical.ly led to leaking growth in August 2018. The breakthrough came with the viral spread of Lil NAS X ' "Old Town Road" , which established the platform as an important player in the music industry.

In a way, this was the moment when the players in the music industry actually recognized which potential TikTok has. Since then, the platform has developed into an influential size that cannot be ignored and quickly found its way into the marketing strategies of artists from a wide variety of size.

Nevertheless, we have to admit that the audience on Tikkok is enormous and that the impressive milestone of 250 million users came close in May 2020, but some sources tend to overestimate the relevance of the platform.

Why is Tikkok so successful? 

What makes Tikkok so unique? What are the characteristics of all previous platforms?

Let's start with a short statistics: In 2018, over 55 % of active TikTok users not only consumed videos on the platform, but also regularly uploaded their own content. That is simply enormous. Set this in relation to YouTube. It is almost impossible to determine a precise number for the proportion of YouTube users that upload the content, but it is obvious that this is only a small part of the 2 billion global users.

In this regard, youtube remains a platform, despite its significant role in today's digital culture, based on the classic "one-to-many" communication model . Tikok, on the other hand, adopted the many-to-many - communication approach of social media and applied to video format-probably the most concise medium of our digital time.

At Tikkok, everyone is both a spectator and creator, and that is exactly the key to Tikkok's success. ”

First, Tiktok has removed all the hurdles for the users. When providing content, bytedance ensured that it is extremely easy for every user to start creating content. Of course, it can take hours, days or even weeks to produce some of the most complex content on the platform, but if we speak of a simple, "down -to -earth" tikok, you probably don't need longer than 10 minutes. It only takes a few minutes from the idea to the final processing with numerous filters, effects and music.

On the demand side, Tiktok launched a feed that is supposed to house all content generated by users. If you have already had experience with Tinder, you will probably notice that watching videos on Tikkok resembles the course of these dating apps in many ways. As a spectator on Tikkok, there is essentially a central action that you can carry out: you wipe up to skip the current video and go over to the next. This is all - and this structure enables Tikkok to realize something that no other platform can.

It can afford to offer your users videos that you don't really address - in the event of a case, just skip them. The entire interaction only takes a few seconds. Some would even say that this "inconsistency" of the Tikok feed is one of the main reasons for the risk of addiction of the app.

The process of "searching for something interesting" within the apparently infinite Tikok feed simply has a very captivating attraction.

But this system could not work if the secret ingredient was not available - the recommendation machine . In a way, Tiktok was the first application in history, which is completely based on the principle of AI-supported provision of content for the users. I would like to emphasize that there is a special area in the app that enables users to see the content of the creators that they follow. But the true magic unfolds in the "For You" recommendation area .

If we make a comparison with YouTube - even though recommendations and programmatic curating now play an important role there, youtube still remains the case that people actively navigate on the platform and select the content with which they want to interact. At Tikkok, on the other hand, there is no direct choice. The users have no direct influence on the content they consume - the more time they spend on the platform, the more time they spend on the platform.

The Tikok algorithm-this is how the recommendation AI works

Tikok revealed the veil about a year ago and published an article on the platform's blog, in which the essential components of the Tikok algorithm are explained. We will not respond to all the details of how the platform's recommendation engine is designed- here is a link to the original post if you want to dive deeper into the topic.

Instead, we want to try to understand why the recommendation engine acts in this way. In view of the high participation rate on the platform, the Tikok algorithm must process an immense amount of content. And when it comes to dealing with this huge flow of user-generated content, the top principle of the Tikok recommendation is that each video receives a fair chance.

The number of followers and the success of previous videos are of subordinate importance as a success factor for new videos. ”

The central concern of the Tikok recommendation engine is to present content that are appealing in one way or another-regardless of the creator's original target group. As soon as a video is uploaded to the platform, Tiktok selects a small group of spectators and presents the video to check its response. If this limited user group is positive - where factors such as final rate, comments, shares and likes (you already know, the usual) are taken into account - the algorithm will make the video accessible to a larger audience.

And then the cycle begins again. This approach enables Tikkok that a video that was uploaded by an ordinary user without any followers can generate thousands or even millions of calls. This gives us a clear insight into the exceptional interaction rate of the platform. Every user on Tikkok has the option of moving millions of strangers to deal with their video - and I don't have to tell them what high feeling calls with all of them, likes and comments. 

There are also other aspects of the Tikok algorithm. The videos are assigned to topics that are tailored to the users' interest profiles. Tikok, like YouTube, is a multifaceted platform on which hundreds of different stories are created in the entire room-be it beauty blogs, dance routines, comedy sketches or even financial guides. However, regardless of the respective facet, the basic principle on which the algorithm is based remains unchanged.

Tikok success for artists - the quintessence

Let us immerse yourself directly in the essential aspects that Tikkok has for artists and music professionals. In view of the multitude of global breakdowns that this platform generates, the question arises: How can musicians and experts in the music industry use TikKok effectively use?

First of all, it is crucial to understand that Tikkok offers a wealth of opportunities. These options are diverse and promising, and ultimately all lead to a common goal: to increase their visibility and reach in the digital music world.

Why you should use Tiktok as a musician for yourself

The first convincing reason to become an artist on Tikkok can be summarized in one word: money. The effects of TikTok on the income in the music sector is considerable. Business Insider reports that 67 % of Tikok users are rather inclined to look for a song on music streaming platforms after hearing it on Tiktok. This leads to an increase in sales, and sometimes even considerable growth.

There are a series and music hits that reached the top 10 at Spotify in several countries after they became popular on Tikok, which led to a variety of streaming income. The influence of this social media platform on the musical income is undeniable. It starts to go viral.

Petey (@peteyusa) is one of the most innovative musicians in 2023 and is under contract with Capitol Records . With over 1.4 million followers on Instagram, he owes his success above all to his catchy emo-pop rock songs and creative content on Tiktok. During the Covid 19-Lockdown, he gained popularity through humorous, bizarre tikoks, which often had little to do with his music and reminded more of sketches. These clips have been viewed over a million times and impressively show the value of the presentation of music on Tiktok.

The platform promotes the creation of captivating content and offers extraordinary talents numerous creative opportunities to present their music. Whether through imitations of well -known personalities or appealing videos - attractive content not only leads to more streams, but also to a growing follow -up cycle.

One of the most prominent examples of this is Petey himself.

01 build fan base and increase calls to TikTok - basic considerations

In order to increase the social media range of an artist on Tikkok, it is important to create a suitable profile and to produce suitable content that matches the music and spirit of the platform. The aim should be to inspire the audience for music, which is why it is crucial to develop creative videos that go beyond simple excerpts or studio recordings.

Since Tikok is strongly influenced by algorithms, the content must be brief, catchy and appealing. Successful practices from social media can help promote the growth of the fan base and to maximize the chances of viral success.

02  Link your music with your TikK account

Before you produce a variety of content for your Tikok feed, it is crucial that you combine your music with your TikTok account. You will also receive an appealingly designed official Tikok music page if you are entitled to do so.

This is how it works:

1. Get the approval of linking your music
2. Reach 10,000 followers
3. Have a verified account
4. Submit an inquiry
5. Transfer the ISRC (s) of the songs that you want to link with your profile

If you do not yet have a verified account or not the required 10,000 followers, it is not too bad. The first steps of your content strategy will help you earlier than later to meet the prerequisites for linking your music on Tiktok. And you can achieve this through the use of hashtags, cooperation and the promotion of user -generated content.

03 Select a topic (or a niche) and remain consistent

The decisive factor what you should consider when you strive for your ascent to TikKok is the choice of a topic (next to your music), for which you group your content. In this way, the algorithm can assign you to a specific category on the platform and help you step in Contact Us with users who are interested in this type of content.

What will your future TikTok profile look like as soon as it is set up? Is it about humorous skits and memes? Or maybe for advice on music production?

There are numerous approaches to design this - while Jason Derulos Tiktok is all about dance choreographies, other official accounts concentrate on comedy and sketches (see Petey).

Your topic can be very varied, but as soon as you have chosen one thing, it is important that you remain consistent.

04 Use hashtags

Hashtags are probably the most crucial method to evaluate the relevance of a video. By selecting popular hashtags, the chance should increase that your video in the areas of "discover" and "for you" by TikTok. It is assumed that Tikok's algorithm uses the hashtags to capture the content of the video - so you should make sure that you invest enough time to use it effectively.

You can find more information about currently popular hashtags on the "Discover" .

Here are the four most popular hashtags that musicians can use on Tiktok:

• #Music
• #Singer
• #Artist
• #new music

It is obvious that these are basic features. Nevertheless, they prove to be effective. Without these hashtags, no successful TikTok contribution for musicians is complete.

Hashtags that you use in addition to this quartet bring the special charm:

• #fyp (#Foryoupage)
• #virale videos
• #tiKtokchallenge
• #Duet

It is even more important that all of these can be used to promote cooperation and for the types of content that you want to add to your TikTok profile.

05 Follow trends and take part in Challenges

When a new challenge appears on the platform, the TikTok users tend to deal with these content more intensively-and the algorithm is aware of it. So recognize the trend that could be relevant to you and have a creative idea for implementation, then you should definitely realize it.

However, remember that it is important to stay constant-so do not avoid the essence of your content strategy too much. And don't forget the hashtags - there should always be one who is connected to the trend.

Users who search for entertainment go to the "Discover" to find out what is currently popular. Therefore, you should also position your videos there.

06 work with other TikK artists

Cooperation between artists on Tikkok is by no means limited to iconic duos. Think about participating in duets and challenges. This form of cooperation enables other Tikok artists to come into Contact Us , which may never have been met. The hit "Boy's A Liar (PT 2)" by Pinkpantheress and Ice Spice shows an example of how music styles and tictok trends blend harmoniously and celebrate the creativity of his two creators.

Both everyday users and verified artists have the opportunity to go viral by participating in challenges or duets. By actively participating in these trends and strategically using hashtags at the same time, you can easily generate attention to your profile - and that from both sides: from the community and other artists.

This visibility can potentially be reflected in official partnerships, an increase in your follower number or even in exciting merchandising options. On Tikkok, creative work is not only an expression of your art, but also an important measure for self -marketing - don't be afraid to take this step!

There are millions of users who are willing to discover them and actively support their work.

07 Promotion of user -generated content

Once you have achieved greater visibility, you should strive to encourage your followers to create content with your songs or albums. Through active commitment to Tikkok and the continuous development of your artistic identity, the probability that this content will arise organically is high.

In addition to duets and challenges, there are numerous other video categories that can help you to promote user -generated content:

1. Dances: Choreograph an impressive routine to one of your songs.
2. Panel (so -called pranks): surprise unsuspecting passers -by by playing their music loudly.
3. Fitness / sport: Start a fitness challenge for one of your desired songs.

Each of these ideas is easy to understand for a global audience and can easily be provided with suitable hashtags. This significantly increases your chances of quick commitment and interaction with your content.

08  Present your music on Tiktok

If you use Tiktok as a platform for doctoral thesis, you should make sure that all your active followers on this platform are informed exactly what you do outside of it. It is not necessary to communicate this too directly-Tikkok is not really the appropriate place for announcements such as "New single on all streaming services".

However, if you create content that is specially intended for Tikok, you have all the reasons to integrate your own songs as soundtracks.

10 Apply your TikTok channel on other platforms

In the marketing context, it is essential to use other platforms to effectively promote your Tikok.

For example, you can upload Instagram Reels Threads profiles offer you the opportunity to set up link trees from which you can link your TikTok, Spotify and other content. You have full control over the content you create and publish, but not about how or why listeners become aware of your work.

Through the mutual application of your TikKok on all social media, on which you are active, you as a musician not only generate income, but also increase the commitment to your TikToks sustainably. There is no reason to leave this valuable chance unused. Use the power of social media and let your creative contributions be heard widely!

11 TIIKTOK Pro analyzes for deeper insights into your content

Not too long ago, Tiktok introduced a powerful analysis dashboard that is available to all users of the platform free of charge. With TIIKTOK Pro you will get the option of carefully monitoring your profiles and videos as well as the development of your followers. You can also analyze valuable demographic data of your target group to find out which of your videos is particularly successful.

To switch to a Pro account, simply navigate to "Manage my account" and select "Switch to Tikok Pro" . And they are ready!

In detail, TikTok pro three essential views:

1. Profile overview : This view shows you the video calls and profile calls of the last seven days and the development of your followers since moving to Pro. Here you get a clear overview of your growth.

2. Content analyzes : This function categorizes its content from the latest to the oldest and presents specific information for every video, including likes, total number of comments and shares, types of data traffic and the geographical distribution of your target group. Such detailed insights will help you to adapt your content strategy in a targeted manner.

3. Follower analyzes : These offer you a comprehensive breakdown of your entire number of followers, development graphics and detailed information about the target group, divided into gender, region and activity. In this way you can better understand your community and create targeted content.

Please note that the app collects data from the day of your change and needs at least seven days to offer deeper insights. It is strongly recommended to switch to Tikok Pro as soon as possible as soon as you start publishing your content. 

Buy TikTok followers: a controversial topic

Buying followers is a practice that has existed in the world of social networks for some time and is used by companies as well as artists and individuals in a wide variety of contexts.

The purchase of followers, likes or views has developed into a widespread strategy in order to increase your own reach and visibility on platforms such as Tikok. Various providers such as FollowerVibe offer services that enable users to artificially raise their follow -up numbers. At first glance, this procedure may seem tempting. A larger follow -up advertising not only gives potential customers the impression of popularity, but can also serve as an indicator of credibility and influence.

But on closer inspection, numerous disadvantages of this practice are shown. The purchase of followers can become increasingly serious in the modern marketing landscape, in particular with the increasing importance of performance advertising and data-driven approaches. First, the followers purchased are often fake profiles or inactive accounts. This not only leads to the commitment of the content - which is decisive in times of algorithm - but also that the actual reach is severely restricted. 

In addition, buying followers can hide the risk that brands endanger the trust of their real supporters. At a time when authenticity and transparency are more valued than ever, this strategy could be perceived as dishonest.

13 Avoid a lock

Tikok attaches great importance to the safety of its users and is committed to creating an environment that is characterized by authentic interactions. To ensure this, the platform removes content that is classified as spam -like, offensive or harmful. If Tikok observes certain behaviors, this can lead to the blocking of the account.

Therefore, you should definitely avoid the following points:

• The use of prohibited hashtags
• The simultaneous deletion of a variety of content
• The mass consequences and follows of users
• The use of copyrighted materials

14 Overcome specific challenges in the Tiktok art scene

When publishing content on Tikkok, artists meet various challenges. But there are numerous strategic approaches to overcome the most common hurdles:

• Sitting: In order to attract Tikkoks in the colorful variety, it is crucial to present an original perspective. Avoid being lost in the deep waters of the ordinary; This does not make you progress both within the platform and as an artist.
• Trends vs. Authenticity: While it is important to find out about the latest trends, you should remain true to your own artistic voice at the same time. This can be particularly challenging if your “for you” page is flooded by current trends. However, find creative ways to combine these trends with their art and thus create a unique expression.
• Dealing with criticism: Make sure to differentiate between constructive feedback and mere negativity. If an error undertakes, it is valuable to admit it, but do not be discouraged. Art is an ongoing process - remain inspired and create them.

15 Protect your authenticity on Tiktok

In the dynamic world of Tikkok, niches have the potential to form committed and lively communities. For artists, there is a valuable opportunity to display talent, exchange knowledge and network with like -minded people.

However, you should never lose your core and authenticity. After all, the users want to connect to them on an emotional level. And trust is tough, but quickly lost.

Royal discipline: viral effects

So far we have dealt with the basics and best practices of successful TikTok channels. If you have made it until here, the foundation is laid and you probably already have a flourishing TikTok presence.

But none of the tips so far can keep up with the effect that can be achieved if an artist becomes a song by an artist's soundtrack of a popular Tikok trend or a viral challenge.

This brings me to the second major chapter of this article: Use the viral range and the broad audience of Tikkok to increase the visibility of your content many times over.

01 How to use Tiktok as a catalyst for your music

Last year we were able to observe how numerous marketing agencies, especially brainlabs , discovered the Tikok platform for themselves. They provide brands and artists their comprehensive know-how to create viral trends and challenges. From the perspective of the music industry, Tikok's immense potential is revealed here.

The trends and challenges initiated on Tikok can help an artist to be remarkable. If you also find the right combination of creative idea and musical element, this often requires little financial effort.

At its core, every Tikok challenge revolves around the fact that users re-enact an original video with their own unique style. These challenges are usually linked to certain hashtags, one of them entitled the challenge.

Although the competition in the field of tictok trends and challenges is continuously increasing, the field remains open to creative minds. Everything that is needed is an innovative idea, a catchy song - or rather: a concise moment - as well as targeted influencers that give the first impulse. 

02 Spend time on Tiktok

If you spend time on this platform, you should be serious about a presence on the video sharing platform. Watch which types of content are particularly well received and analyze the motives for it.

These findings will prove to be extremely valuable when it comes to developing their own viral Tikok campaign. By understanding and understanding user behavior, create the basis for appealing and successful content that resonates with your audience.

03 Discover your unique 15-second Tikok moment

Now is the perfect time to live out your creativity and develop an inspiring idea for your next challenge. At Tikkok, your starting point should always be the music itself - more precisely, a powerful musical moment . In the world of TikTok challenges, 15-second sections have proven to be particularly effective.

This is not a strict rule, but short content is the pulsating heart of the platform. Tikok himself recommends videos with a duration of 9 to 15 seconds as the best practice for in-feed ads -and there are good reasons why these principles will also be important for their upcoming challenge.

Therefore, carefully analyze your selected music and try to identify some outstanding 15-second tictok moments-those passages of the song that have the greatest potential for viral distribution. There are numerous elements that can be well received on the platform: Pay attention to unexpected twists, memorable texts that also work regardless of the context of the song, and similar features.

Your TikTok moment should be closely linked to the topic of your upcoming challenge, be it by the lyrics or the energy of the music itself; At the same time, however, it should offer enough flexibility to leave space for various creative interpretations.

04 Make sure your song is available on TikTok

Although this step may seem trivial at first glance, it is of crucial importance for the success of her music on the platform. It is important to note that not all digital sales partners offer a cooperation with TikTok.

We therefore recommend that you inquire with your sales partner whether the song you have chosen is accessible to TikK-Creator.

05 Idea forecast for Challenges

When developing your challenges, you should always take the viewers' perspective: What do you get from it? What makes your challenge unforgettable? Make sure that your challenge is designed both appealing and easy to understand - the introductory video should clearly and concise what the challenge is.

And even more important: what added value do you offer the participants? Does the challenge promote the sense of community? Is it intuitive to understand? Does it offer enough space for creative interpretations and personal adjustments?

Ultimately, Tikk Challenges are often the first blueprint, which can be taken up and further developed by creative minds. With this approach, you not only create memorable content, but also a way for interaction and exchange within the community.

06 Select a memorable hashtag

Each trend needs a concise name that can not only be recognized by humans, but can also be actively shaped. It is therefore crucial to choose a clear, distinctive hashtag that aptly summarizes the essence of your challenge.

If you make this carefully, this name will be associated with your music for a long time, and there is no return as soon as it has reached the public. Carefully consider what message you want to convey and how it can be anchored in the minds of your target group.

07 Define your target group on TikKOK and identify relevant influencers

Most likely you already have a good feeling for your target group. Now visualize the audience on Tikkok and search for overlap. This analysis forms the foundation of your strategy on the platform. Which topics and content are interested in this group? Which TikK content does she address?

The next step is to identify influencers that maintain a close connection to this target group. Contact Us ier these influencers with the suggestion to carry out a challenge-it is essential to know where your Tikok target group is digitally.

The address of influencers also offers an excellent opportunity to test your idea: the more positive your feedback, the greater the likelihood that your concept will go viral. Do not hesitate to ask influencers directly for your opinion - you usually have extensive experiences with the platform, so that your insights for your strategy can be invaluable.

Listen carefully and use your feedback to further refine and adapt your strategy.

With this approach, maximize the chances of successful content and a strong response from your audience.

08 Think of conversion (also known as customer journey)

This aspect undoubtedly forms a crucial step throughout the process. We have observed numerous artists and songs who celebrated a viral success on Tikkok without actually having a positive impact on the career of the respective artists. It is extremely likely that you want to avoid that the artist will only be remembered "the one who wrote this TIKTOK song"

Therefore, you should think about how you can successfully steer the TIIKKOK audience on your other platforms, be it Spotify, Instagram or your own homepage and how to ensure that users linger there. Ultimately, viral marketing is an excellent means of increasing awareness, but not optimally suitable for building a loyal fan base. Your Tikok campaign should therefore ideally be part of a comprehensive content plan that has a lasting influence on the artist's career.

An important tool that is available to you in this context is the official song page that is attached to every title that is officially published on Tiktok. As explained below, this page contains the link to Apple Music to encourage users to listen to the complete song-however, even more decisive is the reference to the artist's official TIKTOK account, provided this is available.

Therefore, it would be advisable to ensure that the artist has an active and verified TIKTOK account that can be used as a bridge between Tikkok and the platforms of other artists.

09 get tips from a real professional

"How to get 1 million TikTok Follower for Musicians (Grow Fast Before It's Too Late)" Sounds like a lurid marketing title and initially makes you skeptical.

But it is precisely with this slogan a video tutorial from Damian Keyes on YouTube.

However, if you take a closer look at the biography of the passionate musician and founder of the Music Business Academy , you quickly realize that not only hot air is sent here through the digital ether. At the age of adolescents, Damian Keyes was signed by a renowned record label, but he left after only six months. At the age of 23, he was a co-founder of a private music college in Europe called Bimm, which has a value of $ 300 million.

He is also a bassist and played for numerous artists, including greats such as Eric Clapton, Alanis Morissette and Billy Cobham. At the age of 30 he retired and then moved between the music industry and education. During this time he finally launched a YouTube channel (@Damianianyes)-and teaches artists on how to publish music and make it successful. With his academy and your YouTube channel, he now trains artists worldwide, works directly with international labels and operates a live agency and a management company.

10 Start your TikTok trip

Each trip begins with the first step. The last step is therefore largely self -explanatory.

As soon as you have defined your goals and strategy, it is time to compete and find out where this viral journey will lead you.

In the best case, your Tikko trip will be a resounding success, and millions of people will deal with their music every day. But be warned: the viral nature of Tikkok not only brings opportunities with it, but also challenges. Trends come and go at a rapid pace, which is why the time window, in which you can convert this attention into something meaningful and sustainable, will be relatively short.

Use this moment and inspire your audience!

Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/