Selling your artwork online and in galleries: Smart ways technology can help make your name known
For an artist, creating art can be a personal and fulfilling experience. However, presenting your work to the right people can be a significant challenge. With the advent of technology, new and innovative ways have emerged to promote and sell your artwork.
From online marketplaces and social media platforms to virtual galleries and artificial intelligence, technology offers exciting opportunities to make your name known.
Online art marketplaces: A proven way to sell your artwork
With the rise of e-commerce, online art marketplaces have become a popular way for artists to sell their work. These platforms offer a way for artists to connect with potential buyers from around the world, and for buyers to discover new and unique artworks.
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Online art marketplaces like Artsy , Saatchi Art,Singulart , and Artfinder offer artists a place to list their artwork for sale and buyers a platform to browse and purchase art online. These platforms feature curated collections, recommendations, and artist profiles that make it easier for buyers to discover new artists and artworks that might interest them.
However, it's important to note that online art marketplaces charge a commission on every sale. Furthermore, online competition is often fierce, so it's crucial to ensure your artwork stands out from the crowd.
Social Media: The Power of Visual Storytelling
Social media platforms like Instagram , Facebook , and Pinterest can be a powerful tool for artists who want to promote their artwork. With their visual nature, these platforms allow artists to showcase their work to a large audience and tell their story.
Instagram is a particularly popular platform for artists because it focuses on images and visual storytelling . By creating a strong Instagram presence, artists can gain followers and connect with potential buyers, galleries, and other artists.
Instagram is revolutionizing the art world. An endless virtual gallery, for swiping and scrolling, fed by museums, galleries, and of course, the artists themselves. From art education to PR stunts, from controversial to kitschy. "There's something democratic about it," says art historian Anika Meier . And almost unnoticed by the established art canon, new art forms are emerging.
Facebook can also be a useful tool for artists, especially for building a community around their artwork. By creating a Facebook page for their art practice, artists can share their work, keep their followers informed about exhibitions and events, and connect with other artists and potential buyers.
Pinterest, while not as popular as Instagram and Facebook, can be a valuable platform for artists looking to promote their artwork. With its focus on visual content, artists can use Pinterest to create mood boards and collections, showcasing their work to a wider audience.
Virtual galleries: A new way to exhibit your artwork
Virtual galleries offer a new way for artists to exhibit their artwork online . These galleries provide a 3D virtual space where artists can showcase their work, and visitors can view and interact with the artwork as if they were in a physical gallery.
New ways to sell art: more and more galleries are offering a virtual 3D environment. Photo by Kelvin Han @kelvinhan, via Unsplash
Virtual galleries like Artsy's Online Viewing RoomVortic XR offer galleries a way to host exhibitions online and artists to showcase their work to a wider audience. Furthermore, virtual galleries allow visitors to interact with the artworks in unique ways, providing a more immersive experience than simply viewing images online.
Art exhibitions as an immersive experience are very popular. Photo by Changqing Lu @elju_lu, via Unsplash
However, it is important to note that while virtual galleries can be a great way to display artwork, they are still relatively new and not all galleries and collectors are comfortable buying artwork without personal viewing.
If you're considering showcasing your artwork in a virtual gallery, explore ways to link potential buyers to in-person events where they can view your work up close. You could create QR codes populated with the times and dates of your next physical shows, which visitors can scan.
More and more art galleries are offering virtual tours thanks to VR technology. Photo by Maxim Hopman @nampoh, via Unsplash
Artificial intelligence: The future of art sales?
Artificial intelligence (AI) is becoming increasingly popular in the art market, with companies like Artrendex and Artomatix using AI to analyze artworks and predict trends in the art market.
AI can also be used to create personalized recommendations for art buyers , helping them discover new artists and artworks they might be interested in. This can be a fantastic opportunity for artists looking to expand their audience, as it can help connect their artwork with potential buyers they might not otherwise have discovered.
However, although AI has the potential to revolutionize the art world, it is still a relatively new technology, and there are concerns about its potential impact on the art market. Some experts fear that AI could lead to a homogenization of the art world, as buyers would be recommended artworks similar to what they have already purchased.
Furthermore, AI algorithms only as good as the data they are trained on. If the data is biased or limited, the recommendations made by AI may not accurately reflect the diversity and complexity of the art world.
Selling gallery artworks: The importance of a strong online presence
Although online art marketplaces and virtual galleries have become increasingly popular in recent years, sales in local galleries remain an essential part of an artist's career. Galleries provide a physical space for artists to exhibit their artwork and meet potential buyers and collectors.
Sales in local galleries are best complemented by a strong online presence . By having a website and a presence on social media, artists can reach a wider audience and promote their artwork to potential buyers who may not be able to visit their physical gallery.
Additionally, a strong online presence can help artists build a brand and reputation, which can be essential in the competitive art market. By sharing their story and process online, artists can reach potential buyers and collectors and build a loyal following of supporters.
Conclusion
Technology has offered artists new and innovative ways to promote and sell their artwork both online and in galleries.
Online art marketplaces, social media platforms, virtual galleries, artificial intelligence, and sales in local galleries all have their advantages and disadvantages, and it is important for artists to consider which platforms and strategies are best suited to their practice.
Ultimately, a strong online presence can be an essential tool for artists who want to reach a wider audience and promote their artwork. By embracing technology and exploring new ways to connect with potential buyers and collectors, artists can build successful careers in the competitive and ever-changing art world.
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Owner and Managing Director of Kunstplaza . Publicist, editor, and passionate blogger in the fields of art, design, and creativity since 2011. Graduated with a degree in web design from university (2008). Further developed creative techniques through courses in freehand drawing, expressive painting, and theatre/acting. Profound knowledge of the art market gained through years of journalistic research and numerous collaborations with key players and institutions in the arts and culture sector.
A fundamental need for every artistically creative person is likely to be the ability to live off their art.
earning money through art is essential . In fact, contrary to popular belief, many artists today can make a good living from their creative work. Nevertheless, the vast majority of freelance artists still rely on additional sources of income (e.g., teaching courses, commissions, side jobs, etc.).
Recognition as an artist often does not bring immediate financial security. Therefore, artists are often also life artists.
The opportunities to make a living from one's own art have, however, grown significantly due to the internet and social media. As an artist, however, you must be versatile and flexible to succeed. A certain degree of perseverance is also essential.
Customer relations and self-marketing are also important pillars for success as an artist .
In this section, we compile numerous articles, information, tips, and advice to help you make a living from your art.
AI Art – Art and Artificial Intelligence
In this magazine section, you will find numerous reports and articles about the use of artificial intelligence (AI) in art,design and architecture.
It's not just about the question of how AI can be used in these areas, but also about the impact this has on creative creation.
For while some experts believe that the use of AI will lead to a revolution in art and design, there are also voices from within the industry itself that are skeptical of AI art and AI-powered image generators.
An early example from 2016 of the use of AI in art is the project “The Next Rembrandt” . Here, software was developed that created a new painting in the style of the Dutch painter based on data analysis – without human intervention.
The result was surprisingly realistic and clearly demonstrated the potential of this technology even back then.
What does this development mean for traditional crafts? Will they become obsolete or can new opportunities be created?
These questions occupy many people both within and outside the industry alike.
In any case, the connection between art and artificial intelligence offers us exciting insights into possible future scenarios.
We warmly invite you to embark on an adventure of discovery with us!
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